Is a CRM tool alone sufficient for intensive customer relationship management? E-marketing expert Andrew Sanderson has analyzed this common sending software opinion. He gives good reasons why companies can better organize customer and lead management in the future.
The answer lies in the networked use of a CRM system and email sending software through which marketing and sales work together in a networked manner.
CRM or email marketing software
Which system is better for your customer bc data hong kong communication? Sales professionals sending software of customer relationship management systems (CRM) want to convince you that CRM alone is the ideal tool for organizing and controlling all of your online marketing activities. The fact is that with this simple approach you not only limit your market opportunities but also deprive the marketing and sales areas of a significant part of their effectiveness.
Different focus
Sales’ focus is today – Marketing’s focus is what will come tomorrow. CRM is the source for sales to generate revenue in the current quarter or year. The only problem is that all customers follow a certain life cycle.
12 to 15% of customer contacts disappear from the CRM sending software every year. This may be because they change jobs, move or stop working. Without a supply of new customer contacts, the CRM system would soon be empty. After a guest blogging statistics certain period of time – depending on the product and service, months, years or decades – sales would approach zero.
Lead generation
All companies therefore have to constantly generate new contacts in order to find the customers of tomorrow. Traditionally, this is the job of the sales team. But this job is the least popular. Who wants to do cold calling over the phone when a significant part of their salary depends on the current sales achieved.
Marketing, on the other hand, is partly concerned with promoting the sales of existing products for existing customers. Another part is concerned with new product ideas for future customers. Ideally, therefore, the task of identifying new contacts and qualifying them is part of marketing. Various online techniques with a high degree of automation support this.
Key Performance Indicators (KPIs)
In order to measure the success of marketing and sales lack data activities, different methods must be used. Both are fundamentally different processes. The goal of the marketing team is to qualify new contacts step by step with suitable online campaigns in sending software order to select customers with a purchasing interest and then hand them over to the sales team.
The goal of sales is to support customers who are interested in buying and to provide them with qualified advice – right up to the order with the subsequent processes for delivery, service and invoicing. The question is: does it really make sense to have two teams with different tasks and success goals use the same system?
Conclusion: Just as companies need both teams for marketing and sales, they also need two separate systems for email marketing and CRM – with internal networking for data synchronization. Each team has its own focus and role to fulfill in the customer lifecycle.
