Many bloggers and businesses accept guest posts to publish useful content and improve their search engine rankings. Here are some of the statistics for guest blog posts.
1. 60% of bloggers write 1-5 guest posts per month. (OptinMonster )
2. 3% of bloggers write more than 100 guest posts per month. (OptinMonster )
3. 11% use guest posting to promote their content (Semrush )
4. Only 6% of bloggers publish most of their original content as guest posts. (OptinMonster )
5. 62.96% of readers find blogs with multiple authors more trustworthy. (OptinMonster )
6. 93% of publishers determine the success of a guest post using page views as a metric. (Semrush )
7. 79% of publishers say guest content is too promotional. (Semrush )
8. 59.8% of bloggers guest post at least occasionally. (Growth Badger )
9. Guest content is most in demand in the summer months of June, July, and August. (OptinMonster )
Blog Promotions – Statistics and Facts
You can’t just publish your blog post and expect people to come. If you want your blog posts to reach a large number of users, you need to promote them. Check out these facts and statistics about blog promotion.
1. 21% of marketers plan to use short cambodia phone number library videos for the first time. (HubSpot )
2. 90% of bloggers are using social media to drive traffic to their blog posts. 66% are using SEO and 66% are using email marketing . (Orbit Media )
3. Bloggers who use influencer outreach and paid promotion to promote their posts are more likely to report “stronger results.” (Orbit Media )
4. Only 6% of bloggers use influencer collaborations to drive traffic to their sites. (Orbit Media )
5. Bloggers who consistently collaborate with influencers on every post get better results (Orbit Media )
6. Paid promotions dropped 12%. (Orbit Media )
7. 25% of people find referral traffic to be a major source of traffic for their blogs. (Orbit Media )
8. More than one in five Gen Zers and nearly 25% of Millennials report having reached out to a brand directly on social media for customer service. (Hubspot )
9. 29% of marketers are already using social media DMs. 15% plan to implement them for the first time this year. (HubSpot )
10. Web traffic saw an overall decline of over 6% in 2022 compared to 2021. Email open rates dropped by over 12% across all industries. (Hubspot )
Marketing teams were able to capture leads and influence closed deals via email. Web conversions increased by nearly 11%, and inbound leads increased by 6.66%. (Hubspot )
12. 21% of all business bloggers send out posts via email newsletter to their subscribers at least once a week; 39% of top bloggers do so weekly. (Curata )
13. 76% of content marketers use content define the frequency and mission goals to generate leads. (Parse.ly)
14. 30% of marketers plan to leverage content that reflects their brand values for the first time in 2023. (HubSpot )
15. 33% of Gen Z have purchased a product based on an influencer’s recommendation in the last three months. (HubSpot )
16. Leveraging a blog with an effective SEO strategy continues to be a powerful tool, with 29% of marketers using a website to attract and convert leads. (HubSpot )
17. SEO leverage ranks fourth in terms of and effectiveness, and 88% of those using it will increase or maintain their investment in 2023 (HubSpot ).
Blogging Platform Statistics
Wondering which is the number one blogging site to start your blogging journey? With so many platforms on the market, it can be confusing to know where to start. Here are some statistics about different blogging platforms and sites.
1. 40% of marketers say mobile-friendly website design and mobile messaging through SMS, Facebook Messenger, WhatsApp, and other platforms are the most effective trends they’re leveraging right now. (HubSpot )
2. Tumblr is the most widely used blogging platform, with over 495 million blogs. (Blogging Wizard )
3. There are 60 million blogs powered by WordPress. (Blogging Wizard )
4. WordPress is the fastest growing website platform. It holds 63.2% of the market share (W3Techs ).
5. Wix has 3.7% market share. (W3Techs )
6. Medium has over 60 million monthly readers. (Blogging Wizard )
7. High-earning bloggers are sharing content on YouTube, Instagram, Pinterest, and Reddit. (Semrush )
SEO and Analytics – Statistics, Facts and Figures
Optimizing your blog posts for SEO is important to help users find your content on the web. And monitoring your analytics is key to understanding how your blog can increase the number of visitors to your site. Here are some blogging statistics related to SEO and analytics.
1. 71% of bloggers say SEO is the most important traffic for their blogs. (Orbit Media )
2. 46% perform search engine optimization (SEO) to achieve content marketing success. (Semrush )
3. 65% of articles perform in the average range when they are 6-12 months old (Semrush ).
4. 88% of marketers who already work with SEO plan to increase or maintain their investment this year. (Hubspot )
5. SEO is in third place, behind short-form video and influencer marketing. (Hubspot )
6. 29% check the performance of each publication, which represents an increase over previous years. (Orbit Media )
7. 3% of bloggers don’t have access to analytics tools or rarely check them. (Orbit Media )
8. Bloggers who consistently measure the performance of their content are twice as likely to report “good results.” (Orbit Media )
Business Blogs – Statistics, Facts and Figures
Many companies have realized the power of blogging. So how are companies investing in blogging and making it a top priority? Take a look at these statistics to find out.
1. 53% of businesses get their overall web traffic through organic search (BrightEdge ).
2. 29% of B2B marketers say their organization is extremely or very successful with content marketing. (Content Marketing Institute )
3. 64% of people who say their organization is very or extremely successful with content marketing have a documented content marketing strategy. (Content Marketing Institute )
4. B2B companies say creating and publishing more content (52%) and improving content (51%) are the top tactics for getting more organic traffic to their websites. (HubSpot )
5. 53% of marketers say blogging is their top content marketing priority. (Hubspot )
6. 54% of B2B companies say that attracting quality leads with B2B content was the top challenge among respondents. (Hubspot )
7. 20% of marketers have already made changes due to the potential recession. Chances are we’ll continue to see changes in this regard in 2023 (HubSpot ).
8. 71% of B2B marketers say content marketing has become more important to their organizations in the past year. (Content Marketing Institute )
9. 46% of B2B marketers say one group (or person) handles all types of content in their organization (including advertising, thought leadership, brochures, SEO content, etc.) (Content Marketing Institute )
Blog Income Statistics
You may be curious to know how much a blogger earns or whether blogging is profitable for your business. Here is some information on this.
1. In the US, bloggers can earn up to $83,924 per year. (Glassdoor )
2. Food and personal finance blogs generate, on average, about $9,000 per month. (Blogging Wizard )
3. Lifestyle and mommy blogs make about $5,174 per month. (Blogging Wizard )
4. Bloggers who earn $7500 to $25000 per month generate 42.2% of their income through affiliates. (Semrush )
5. Bloggers only earn about 33% of their income from ads. (Blogging Wizard )
6. 65% of bloggers make money by writing freelance (Semrush ).
7. Both high-earning and low-earning bloggers prioritize creating quality content. (Growth Badger )
Blogging FAQ
Who reads blogs?
It has been found that 77% of Internet users read blogs regularly. They read blogs to learn something new, research products and prices.
What types of blogs are the most popular?
The most popular types of blogs are finance, food, travel, fashion, and fitness. These blogs are more profitable compared to other blogs. Food bloggers make 44% of their revenue from ads.
Many food, fashion, and fitness bloggers also earn money by selling online courses, promoting affiliate products, and doing sponsored posts.
How do bloggers make money?
There are many ways to monetize your blog and make money from it. You can add ads, affiliate banners, and sponsored content. Many bloggers also write guest posts for other companies and get paid for it.
What makes a blog successful?
Regardless of the type of blog, it is important to publish high-quality content to get good results. However, the success of a blog depends on many factors, such as frequency, blog length, SEO, and others.
What are the best blogs to follow?
You’ll find plenty of informative and resourceful blogs. Here are some of the blogs you can check out. They’re useful for new bloggers and anyone who wants to stay up to date with the latest blogging trends and news.
- Blogging Assistant
- WPBeginner
- Search Engine Journal
- HubSpot
- Neil Patel
- SmartBlogger
Will blogs be relevant in 2023?
The answer is yes! Blogging is very much b2b sale lead alive in 2023. As you can see from all the trends and statistics above, it is still possible to make the most of blogging and make a living from it.
We hope this article has helped you learn some new statistics and facts about blogging. Now you can use this information to start a successful blog that attracts a lot of readers, increases leads for your business, and boosts your sales.
If you liked this post, check out our article on 30 Ways to Make Money Online Blogging (on the Side) and start your blog today.
