If your supplier delays a delivery or sends an incorrect or damaged product, it may reflect badly on your business. And because you have Fdigital marketing no control of inventory and order fulfillment, you may not be able to solve customer issues promptly.
Personal and public hygiene
Mask mandates and vigilance towards COVID-19 new variants will likely result in continued demand for personal hygiene and health products. The start of the pandemic in 2020 saw personal hygiene shoot up to the second most frequently bought category online in Singapore3.
Fitness and health consciousness
Despite Singapore’s small size, the Singapore populace is generally health conscious, spurred on further by the pandemic. Despite the pandemic during 1H 2021, 145 new gyms popped up in Singapore with rising demand for gym memberships13. This also has spillover effects to supplements and vitamins, and demand for health scales making them potential product categories sellers may wish to explore.
Beauty supplies
The beauty category in Singapore is cmo email database growing year-on-year despite a drop in 2020 due to the impact of the pandemic14.
While growth trends for make-up and cosmetics
Will depend heavily on the gradual to explore opening up of office and social activities, online growth is still strong with online revenue share why should you outsource research processes? expected to reach 42.4% by 202515.
Singapore shoppers spend between SGD 50 – SGD 19916 on skincare per order with 33.5% spending in the SGD 50 – SGD 90 range, and 28% in the SGD 100 – SGD 199 range16. Additionally, 60% spend from SGD 50 – SGD 199 on makeup per order17.
Key trends to explore
Opening up of social activities
As Singapore opens up post-pandemic, more people aero leads are likely to return to the office and social activity is likely to increase, which could possibly drive demand for skincare and wellness products.
