Marketing, a new format
Permission
Today’s successful marketers realize that you need permission from prospects and customers. That means everything has to be relevant and interesting, that means you have to target and build relationships with people who WANT to do business with you .
Participation
Today’s consumers want dialogue
A ( not diatribes! ). 76% of people don’t believe companies tell the truth in advertising. Forward-thinking armenia phone number list companies are having conversations with their customers and prospects.
Performance
This is where it all comes down to, the real battleground for competitiveness . 49% of customers find their customer experience to be ‘ bland ’. “Performing’ means creating a ‘remarkable’ customer experience (that’s ‘remarkable’ as in worth remarking about).”
Proliferation:
“Proliferation happens when people
A start talking about what you do.” Word of mouth is becoming increasingly important when it comes to reaching customers and potential customers.
The 5 A’s in Marketing
How does the use of social media compare to those good old P’s?
Product
To work successfully with social media, one thing must be at the top of the list: your product or service MUST be GOOD. You or your company must be recommendable. As long as that is not the case: do not expect too much of it. Still, your product, company or service will be talked about. In order to improve your service, it is useful to start monitoring at this stage. What do customers write about you? What can you do with that wisdom? To quote Jan van Setten: find MOT with your customers .
If your product is good, your ambassadors will work for you. You will no longer do your own promotion cuba leads your customers will do it completely selflessly. The power of social networks naturally plays a major role in this. His new marketing If you or your company optimize your search pages is recommended in public, visible to everyone, that is much better advertising than if you were to send a tweet yourself in which you say that you are good.
