In SEMRush you can also have a very similar view to Keyword Explorer, but because it is a paid version (there is no more basic free version) there are other excellent features. The main one is the Keyword Magic Tool.
I won’t go into the depth of the tool, but you can see the main features of SEMRush in this content .
*Overview: Top Wines / Organic Search / Keywords Matching the Phrase
With a quick search in both tools, we have already been able to analyze that the search volume for the keyword “best wines” is 4.4k per month, in addition to identifying several possibilities of corresponding words to use as topics within the main content or for future content.
If these tools don’t fit your budget, other platforms like Google Trends can also be a great ally for keyword research optimize your search pages.
Check Google’s suggestions
A very easy way to identify what users chinese singapore phone number list are searching for on Google is to use Google itself to your advantage.
Start typing what you want to search for on the Google page and don’t press enter. Based on what you’re typing, Google’s autocomplete will immediately suggest the most popular searches for that keyword:
Another way to get the most out of Google is to look at the “Related Searches” at the bottom of the SERP page. There, some phrase suggestions will be given:
That’s one of the main parts to watch out for, as it gives insight into which keywords you should invest in.
Looking at the example you can see that people searching for “best wines” are interested in knowing the ranking of the best wines in the world and also the best imported wines.
Keep in mind that this is a valuable insight that you didn’t consider investing in at first.
Gold Tip: Once you’ve done all the keyword analysis, a golden tip I always use is to open the first 10 organic results of the SERP for the topic you want to invest in and analyze them one by one and, from there, structure a content that contains all the points that your competitors are addressing or failing to address. Understand that this doesn’t mean that your content has to be 3,000 words long. Even with few words, address the main points and remove any doubts from your persona optimize your search pages.
By combining all of these methods, you will be able to have a fairly extensive list of keywords to start ranking and begin working with on-page optimization.
Understand your persona’s search intent
To move forward in the stage of an SEO strategy and start attracting the right audience to your site, you need to understand that there are three forms of search intent:
- Informational Search: The user’s intention is to understand more about a specific topic. For example: “what are the best wines in the world”;
- Navigational Search: When you are searching for a specific site, but you cannot remember the URL of the website you want to access;
- Transactional Search: The intent is to purchase a product/service, find a store, or perform any other type of transaction.
To make it clearer how the SERP works according to the types of searches, let’s analyze the result for the search for “best wines”:
Looking at the SERP, we notice that the user’s intention is basically to find out which are the best wines and not, for example, to find a specific site optimize your search pages.
That’s why identifying user intent is so crucial to producing valuable content.
The first step to creating a well-structured strategy to attract more organic visits is keyword research.
However, that’s not all.
Your page must be optimized for search engines in order to rank for the selected keywords.
Let’s see how to do it:
Make a basic on-page SEO strategy
The next point in your strategy should be focused on on-page SEO optimization.
You need to keep in mind that it’s not enough to have the best keyword opportunities and the best content if your site has pages that are not optimized for search engines.
But before we start explaining how to structure on-page SEO, it’s important to talk about the tools you’re going to need.
There are thousands of platforms on the market that you can adopt, but if you use WordPress, what I recommend is the Yoast SEO plugin .
It’s a simple to use, free tool that’s perfect, especially for those who are just starting an on-page SEO strategy. It provides information and clearly explains what needs to be optimized (remembering that you don’t need to follow everything exactly) optimize your search pages.
Now that we have the tool we are going to use, let’s understand the elements necessary to be successful with search engines:
Content
SEO has changed a lot over the past few years and has become increasingly competitive. That is why having high-quality content has become essential to achieving success.
But the problem is that many people believe that high-quality content means long messages with as much information as possible on the topic.
Forget it!
Quality content is content that is useful to your persona.
Think of a user searching for “best wines.” Will they want to read a 3,000-word piece of content about the concept of grapes, the history of wine, or will they prefer to consume a short piece of content with a list of the best wines and a succinct description of each one?
Forget about size and number of amazon fba export to the usa from india: an overview words and focus on content that is relevant and solves your person’s pain.
URL
Your site’s URL helps the search engine understand the topic of your content. Therefore, make URLs friendly – short and, if possible, containing the main keyword.
Gold Tip: Think carefully before creating your page’s URL.
Meta description and Title Tag
The title tag is the title that will appear in the Google result. It must be persuasive enough to make the user interested in clicking.
A good practice is to have the main keyword in the title tag and have it be between 50-60 characters so that it appears completely in the search engine.
Now, the meta description is a summary of the topic that the content addresses and should be between 50-300 characters long . It will appear just below the title tag and is a guide for the user to understand what the post is about and whether they will be able to resolve their doubts.
The title tag and meta description are the first b2c fax contact the user has with your content. So, it is important that it is very attractive and charming. It is what will make the user leave Google to enter your site.
