From my years of experience in the field of Digital Marketing, I can say that SEO is one of the biggest difficulties for those who have just started an online business or are just starting out as professionals in the field.
The feeling that Search Engine Optimization is very technical and that competing in the SERP is extremely difficult for those who have just started a business, can always give the impression that SEO is not worth the effort and investment.
It is true that some niches are harder to rank in than others, but that is not the reality for most of the market.
In some segments it is common to have the feeling that the amount of information is saturated, but if you have a strategic vision, you will see that this is not the reality .
You must consider that most of your competitors have a very limited understanding of SEO.
With the basic – but necessary – knowledge that I will show you here find out what your person , you will already have a great advantage over your competitors and you will be able to ensure that your business achieves organic traffic results.
We will go through the following crucial points to start rolling out a basic SEO strategy that will bring consistent results for your company:
- How to find out what your person is looking for.
- How to explore keywords.
- How to optimize your site’s pages.
- How to set up a backlink strategy.
Read on to discover SEO best practices and how to apply them to your website.
SEO Ebook
Complete guide to reach the first position on Google!
It is true that SEO has the particularity of being very chinese malaysia data technical: keyword research, optimization of your site’s pages, competitor analysis.
But SEO actually has two very simple pillars: understanding your consumers and knowing what their pain points are
And these two pillars do not necessarily have to be discovered through find out what your person a well-deepened and structured SEO strategy.
A fairly simple suggestion, but one that I consider quite valuable, is to talk to your clients and be willing to listen to them and understand the feedback they give you. Follow my advice, you will have many insights and save many resources if you start here.
And to do this, here are some of the main places to start:
- events where you will find your consumers;
- comments on your site;
- chatbots, if your site already has one;
- e-mail.
At this point, it is important not only to understand who your potential customers are, but also to understand the language they use to communicate (terms and jargon) and what they like (culture, leisure, hobbies).
Do you want to know more about how to structure a perfect persona? Check out this material on the topic!
After doing this research, it’s time to start producing content with the possible terms that your persona can research.
To make things easier, let’s say you’re working on the SEO strategy of an e-commerce site that sells wines. This company is not yet present online and the goal is to attract more visitors to the website find out what your person .
To do this, when thinking about an SEO strategy, it is interesting to start producing content with keywords that your persona searches for and that are about the main topic of the business so that users can find the blog and become interested in the product.
Thinking about the example given, some initial keyword opportunities would be:
- best wines in the world;
- foods that pair with wine;
- types of wines;
- wine cellar.
Keep in mind that at the beginning how to find buyers for your exports business? your goal is not to have a large volume of content, but to have content focused on the service/product that you offer.
Explore each chosen keyword to the fullest
Here at Rock Content Marketing, whenever we are going to publish content we think like this: is that content useful for us?
And more: is it the best content that our person is going to find on Google?
If one of the answers to the questions is “no”, we go back to the content to have it updated and redone.
And that’s the mindset you need to have when deciding what to post on your blog find out what your person .
Let’s understand how to do it:
Use tools to help you choose and validate the keyword
After making a list of the main keywords, it is necessary to validate some factors:
- whether these terms are actually searched for by your users;
- what is the difficulty level of ranking in the SERP;
- possible related words that can be used during the content or even in other future posts.
To do this analysis, I suggest using Keyword Explorer or SEMRush.
Keyword Explorer is a tool from Moz and in its free mode, it is possible to perform 10 keyword searches per month.
*Best wines
By searching for “best wines” in the Key Explorer b2c fax , I can see the relevant information and from it we can draw valuable conclusions:
- the keyword has a high level of monthly searches;
- the level of indexing difficulty in the SERP is not high;
- strategic keyword suggestions for future content, such as: “best Chilean wines”, “best Brazilian wines” and “best soft wines”.
