As your business grows and diversifies, so does the customer base and the order locations. If you aren’t preparing to reach out to customers in different locations, you are already giving up on many opportunities.
One of the most challenging things about building an exporting business is finding customers, let alone finding efficient ways to export products. Fortunately, Indian products such as spices, handicraft items, textiles, jewellery and leather products are in high demand globally, making it easy to find international buyers. However, the competition in the global market is no less intense. Several Indian exporters are trying to establish a foothold in the foreign markets. A strategic approach is therefore required to expand your reach.
For a business that has just launched or is trying to expand to other countries, there are multiple factors to consider before Your Exports Business start exporting products to other countries. On the brighter side, however, an exporting business in India has more advantages than ever. Directly complementing the Atmanirbhar Bharat (self-reliant India) scheme in India, the Indian government has taken various initiatives and reforms to make it easier to start an exporting business in India. As a result, in FY22 alone, India exported $670 billion worth of exports, significantly boosting the economy.
The Fundamentals Of An Exporting Business
Exporting is a daunting task that requires proper identification and research.
- Identification: An important part of a successful business is realising who your end customer is. Whether you’re a business that sells fitness drinks or a business that sells tech products for offices, it’s important to know what type of audience your product is designed for.
- While businesses have different criteria vietnam phone number list to identify, international buyers for Indian products, you can usually start by identifying the age groups of your target audience, their interests, their language, or their location.
- Research: If you are looking for how to export your product from India or any other country, the second fundamental is to critically review the demand for your product in a particular location.
- Conduct extensive research on the Your Exports Business competitors and the general costs for your industry in the export area. It allows you to build a personalised road map for exporting your products while also reducing the chances of uncertainties.
6 Ways To Find International Buyers For Indian Products
Selling in another country isn’t easy at all. Because of the cultural and travel barriers, you might have to do a bit of research before exporting products to other countries. From finding international buyers to looking for the right methods of shipping and finding the right distributors, every step is crucial.
Here are a few tips to help you find international buyers for your Indian products:
1. Conduct Thorough Research:
The first step in the process should be identifying whether the international market you are targeting offers adequate opportunities. A thorough research can Your Exports Businessচ help identify the same. Some aspects that require consideration and should form the subject of your research are the economic conditions of the country, taxes levied on imported goods in your target countries and the import quotas. It is equally important to find out about the disposable income of the average citizen in the country you plan to export.
Develop a Website with Multiple Country Versions:
A website having multiple country versions will help potential buyers residing in different countries acquaint themselves with your brand and products. All the information they require about your company and its offerings should be available on the website. This is an affordable means to create an understanding of your products and services among your potential clients.
Use Advertising To Your Benefit:
Advertising is probably one of those methods that will never become irrelevant. Because of how frequently people outside the world use search engines and social media platforms, you always have a way to reach people outside your country.
Investing in methods such as search engine marketing or social media marketing can easily get your business discovered by completely new audiences.
Tools like Google Ads easily allow you to target a particular state/country worldwide. With features such as:
- Optimised budget spending,
- Multiple advertising goals (including lead collection),
- Highly-detailed, keyword-based targeting,
Building an effective search engine marketing strategy will easily allow you to export products from India to other countries.
You can also resort to methods like search engine optimization (SEO) to optimize your website to be displayed in the Google search results whenever anybody searches for a product you sell.
Look Up Online Directories:
Online directories are helpful when it comes to finding international buyers for Indian products. By extracting information from these directories, you may reach out to businesses that may be interested in buying your export products.
2. Start A Foreign Wholesale Export:
As you start making sales with Your Exports Business exports and bag some good customer reviews, you can move ahead to contact wholesalers that work with other manufacturers and business owners.
Signing up with wholesalers allows you to use why without continuous improvement of marketing communications your company will fall out of the game? their network to your advantage. They can easily stock up on your product on the local shelves in their country. But, of course, it becomes much easier if your product has demand in other countries.
When it comes to wholesalers, signing up with private sellers and firms is quicker than with government agencies.
Even though wholesale in Your Exports Business different country will also include taxes and extra cuts from the profits, it’s well worth building a customer base in other countries for your product.
Contact The Chamber Of Commerce:
Countries around the world have chambers of commerce that amass huge networks of businesses. They have global business connections. By contacting the chamber of commerce, you can get information about importers for your goods in your target country. It is a good idea to enlist your business on the chamber’s website. This simple antarctica business directory step can increase the visibility of your business among international buyers. Through the chamber of commerce, you may even connect with international business lawyers and accountants who can offer guidance about managing global commerce.
