Google Instant was introduced worldwide on September 8, 2010. It simplifies the way you search and saves time. Google Instant uses “autocomplete technology.” AdWords and SEO But what impact does this change have on AdWords and search engine optimization (SEO)?
Even before you press the Enter key, Google Instant shows “AdWords ads and search results”. The new “autocomplete technology” ensures that the rest of a query is predicted before you have finished typing.
Basic requirement
To use Google Instant, you need Google rcs database Chrome 5 or 6, Firefox 3, Safari 5 or Internet Explorer 8. For now, Google Instant only works, except for Google.com, if you are logged in with a Google account.
Advantages of Google Instant
Users no longer need to press the Enter key. Approximately 2 to 5 seconds can be saved per search. Search results can be quickly viewed, changed and clicked directly.
Most important finding:
Google does not deliver any different results with all in one seo the new search technology. When searchers type in “b2b online” and the autocomplete technology predicts “AdWords and SEO b2b online marketing”, Google displays exactly the same ads and delivers the same search results as it would without Google Instant for the search query “b2b online marketing”.
Impact on Google AdWords ads
First and foremost, the impressions of AdWords ads can increase dramatically. This is because an impression is already generated when the searcher selects a suggestion from the drop-down box or pauses for at least three seconds while viewing the page. Of course, pressing the Enter key or clicking the “Search” button still results in an impression. The quality of clicks on Google AdWords ads can also be improved because Google Instant helps users use search terms that lead to the answer to their search queries. However, we have not seen any major changes in terms of impressions, clicks, click-through rate (CTR) and cost (CPC) so far.
Impact on Search Engine Optimization (SEO)
It can be said with great certainty that Google Instant lack data currently has a greater impact on search engine optimization (SEO) than on Google AdWords. AdWords and . SEO This is because the number of searchers who search the first three pages for the right result will drop dramatically. This is because visitors will enter more efficient search terms/search phrases . As they see the search results as they type and the search terms are automatically completed.
