The Google network can be used to run campaigns in the search environment and search network, as well as in the content advertising network. Target content campaigns group-oriented Google ads can be published in both networks.
The content advertising
Network includes all of Google’s partner bc data indonesia websites. Google’s ad serving system reads and understands the content of a website and, for example, establishes content campaigns a relationship between the website and the advertised keywords. The ads are then only shown on pages that have a high match for the keywords. This means that people who are interested in a particular topic are targeted precisely.
When placing ads in the Google content advertising network, customers usually pursue two goals: lead generation and/or image enhancement . In order to place ever more successful ads in the content advertising network, Google is constantly developing the setting options.
Frequency capping can be used to determine
How many impressions are allowed per day, week or month for a single visitor. This setting can be determined for each ad group or individual ads.
Another way to increase the success of your google feels good about you content campaigns is the “below the fold” function . “Below the fold” refers to ads that are only visible to the visitor when they scroll down the website.
Because users use different web browsers, monitor content campaigns sizes and screen resolutions, not every visitor may see your ad. These factors generally determine whether an ad appears “above the fold” or “below the fold.” “Above the fold” refers to ads that are completely visible on the screen when the browser window loads.
Conclusion: Let’s say you are running a lead generation campaign and you choose the CPM model (CPM = Cost per Mile). On the one hand, you can lack data use the “above the fold” filter and “frequency capping” to reduce potentially wasted costs for impressions. On the other hand, you have better control over managing your campaigns and can achieve higher performance for your campaigns.
