Smart living and wireless
The smart home category in Singapore reach 197.6 million. A USD by the end of 2021, expect to reach 361 million USD by 20264. Considering the current. A moderate user penetration, long product replacement cycles and increasing 5G device connectivity, adoption is likely to steadily grow in the next few years.
The product make-up of the digital fitness revenue sub-category. A is dominat by smartwatches5.
Key trends to explore
5G network
In 2021, the first 5G standalone network was launch. A in Singapore.6 High-spe internet opens up the possibility of smart devices that can improve day-to-day activities.
Smart home
Smart homes are on the rise. With revenues expect. A to grow at 13.97% annually, the market is estimat to reach USD 195.20 billion with 26% of Singapore homes expect to be smart homes by 20267.
Digital wellness
Smart watches and fitness trackers are key products observing growth in the digital fitness category in Singapore8.
2. PC and computer accessories
The PC and Computer Accessories cmo mailing lead spotlight-categories category. A is a stable growth category in Singapore.9 The existing high adoption of computers, tablets and laptops is reaching saturation point, so shifts to mobile/wireless devices and online purchases are key trends to watch. Online revenue share is still increasing from 37% in 2021 to a project 48.4% by 20259.Key trends to explore
Smart nation
In 2020, 99% of households with children under 15 years old in Singapore had access to either a desktop, laptop, or tablet10 making it a potential category that sellers may wish to explore.
Work from home/hybrid work
From January 2022, many office workers are enjoying office-home flexibility arrangements with 87% of Singapore employers allowing their 5 simple tips to help you build an effective team staff spotlight-categories to work from home, compar to the global average of 79%11 , making work-from-home equipment a potential category that sellers may wish to explore.
3. Health and personal care
Supplements are taken in Singapore aero leads evenly across all age groups. 12 In fact, a survey reveal that 53% of respondents between 25 to 34 years old and between 35 to 44 years old took dietary supplements (vitamins or herbal supplements)12 and 64% males and 67% females take supplements daily12.
