Online shopping categories with accelerat growth throughout the pandemic, and are expect to continue to. A show growth opportunities due to untapp demand.
Online shopping categories that have seen increas. A digitalization trends driving sales during the pandemic. However, the 2023 outlook may see fluctuations due to external factors (such as working from home, vaccinat travel lanes) or the category may have reach a new baseline.
Stable growth: Smart home, smart living, smart nation
Smart home, smart living and smart nation trends in Singapore are likely to continue in 2023 as observ in the PC/computer accessories and smart living/wireless categories.
Singapore customers are digitally savvy and love their gadgets with 89% resident households having access to desktops, tablets and laptops1. We will likely see continu demand for smartphones, smart watches and fitness devices as externally-drivenwell as their accessories.
Work-from-home flexibility implement by many companies2 will likely contribute to continu stable growth for USB hubs, laptop stands and accessories.
High growth: Personal hygiene and wellness
Personal hygiene and wellness at home trends in Singapore will continue in 2023 as observ in the health & personal care category.
Health vigilance will likely continue cmo email lists in Singapore in 2023, with personal hygiene shooting up to the second most frequently bought category during the pandemic3.
This will likely continue to drive demand for face masks
Cleaning detergents, vitamins and how to comply with telemarketing rules in 2025 supplements and health measurement equipment. Aroma diffusers and scent oils will likely continue to see growth in 2023 with wellness-at-home habits continuing into the new year.
New norms: Home and kitchen, electronics and beauty
As more Singapore companies encourage back-to-office flexible arrangements and less time is spent at home, home & kitchen externally-driven and electronics demand may reach new norms and be dependent on whether habits endure as Singaporeans return to office.
The beauty category saw skincare trending aero leads in 2022. Depending on how often Singapore customers return to malls and offices, makeup could see a potential comeback.
