Let’s say you create original content video on Facebook. Don’t just leave it there — because that limits its viewability.
“But doesn’t that go against what you just said about using the right channel?” On the surface, maybe. But here’s the thing — repurposing that Facebook video for other channels can help to drive both engagement and traffic.
Here’s where something like Instagram can be a great resource. Now that verified accounts have the option of adding links to their Story posts — that’s the thing at the bottom that usually says “see more” below and upwards-pointing carrot arrow — it serves as another vehicle for driving traffic to a site where you want more engagement.
Check out how HubSpot used video on its Instagram Story to drive traffic to Facebook in the way we’re describing:
You don’t have to create an entirely new video from scratch for something like this, either. You can take the most attention-grabbing 15-second clips of your longer video and use them to build a cohesive series of shorter videos.
Then, you can use them as Instagram Story segments to drive traffic to where you want visitors to go, whether that’s to a full-length video or other content.
For this purpose, you can use HubSpot’s Clip Creator, which uses AI to create quick, digestible videos for all channels.
How to Fix
So, how do you fix it? Easy — don’t let your videos gather dust on one platform.
Share the love! Take the best bits, like those super attention-grabbing moments, and throw them up on Instagram Stories, X, or LinkedIn. These quick clips are perfect for getting people curious enough to check out the full thing.
Got an email list? Use it! Drop those australia telegram data links into your newsletters so your subscribers can see what you’re up to. And hey, why not team up with some influencers or industry buddies? Let them share your video with their crowd — it’s a great way to reach new people.
Also, don’t forget to make your videos easy to find. Optimize the descriptions, tags, and titles so they show up when people search for stuff.
Oh, and pro tip: Keep sharing those videos over time. The key isn’t just to get views, but for your entire brand to be more visible and to rank better.
5) The title is misleading.
You might be familiar with the term “clickbait”: The use of attention-grabbing titles that trick people into clicking on something, only to take them to content that doesn’t really have anything to do with the title.
That’s a big no-no and can lead to serious penalties on SEO and certain social media sites. Facebook, for example, takes measures to remove clickbait from users’ feeds.
In other words, while it might seem tempting to give your video a click-worthy title, if it doesn’t actually describe your content, you’ll ultimately be punished for it.
And even if it doesn’t immediately get you removed from social media channels or lower your SERP ranking, it’ll tarnish your brand — once the user sees that you’re applying misleading titles to your videos, she’ll likely associate you with unauthentic content.
It also just makes sense to have your title closely match what the viewer is searching for — you’re creating the video content that’s providing a solution to the user’s query. Plus, research conducted by Backlinko found that videos with an exact keyword match in the title have a slight advantage over those that don’t.
Finally, be sure you also keep your title short — HubSpot Content Strategist Alicia Collins recommends limiting it to 60 characters to help keep it from getting cut off in results pages.
How to Fix
What’s the magic trick here? Simple — be honest and clear with your titles. No one likes clickbait, and it’s only going to hurt your brand in the long run.
It works both ways, too — since 2022, Google has been actively penalizing sites for misleading content, and you DON’T want to end up in their crosshair.
Once you have a topic idea, start by what does the vid tv company logo mean? doing some quick keyword research with tools like Google Keyword Planner or Ahrefs to find out what your audience is searching for.
You can even start typing into the YouTube search bar and see what it fills in automatically. Then, sprinkle those keywords into your title so it aligns with their queries. Another thing I like to do is test them with friends, family, and associates.
Want to grab attention? Try using text services numbers or action verbs in your titles, like “3 Tips for…” or “How to Crush…” It’s a great way to make them stand out. Don’t be afraid to experiment, either — A/B testing can show you which titles really click with your audience.
And hey, if you’ve got older videos that aren’t performing well, give their titles a refresh to make them more accurate and appealing. Problem solved!
