Keyword Research
Imagine going to court without understanding the facts of the case. The outcome would be disastrous. . Keyword research is the foundation of good SEO, after technical SEO.
If you create content without doing keyword research, you’re wasting time and money trying to attract people to your site for search terms that no one is searching for.
Our keyword research service for lawyers covers:
The importance of keyword research.
How to do keyword research correctly?
What tools to use?
The critical role of search intent and how SEO works.
Content Marketing
One of the most cost-effective ways to drive qualified traffic from your target audience to your website is through content marketing.
Understanding the important differences between practice area pages, blog posts, and how to properly group them within your site’s hierarchy can make or break the difference in rankings.
Our content marketing service for lawyers covers:
The various types of pages your law firm needs.How to create topic clusters to help you rank on Google.
The value of prioritizing detailed, long-form content.
The key points that Google applies to sites that publish information in the legal sector.
On-Page Optimization
The way you organize your law firm’s website architecture can impact your rankings on Google and how you analyze your performance data in tools like Google Analytics.
Optimizing your pages properly for search engines isn’t as simple as just creating pages. A variety of factors help Google understand what your content is about and how well it will satisfy searchers looking for answers.
Our service on on-page SEO for lawyers (aka on-site SEO) will help you understand the many SEO tactics you can use to improve your search engine rankings:
How to structure your site?
Best practices for internal linking and image optimization.
How to use schema markup to get more clicks Why are links important for by having FAQs and reviewing custom snippets.
Link Building
You’ve probably heard how important it is Luxembourg Phone Numbers to build backlinks to your site. That’s certainly true. But building links to your law firm’s site can be challenging and dangerous if done incorrectly.
Our link building service for lawyers explains:
16 proven link building strategies for lawyers.
Best practices for getting the best results from your off-site and digital PR campaigns.
Google My Business
Your Google My Business listing (now called your Why are links important for Google Business Profile) is a critical component of your law firm’s online marketing strategy. Without it, you won’t be featured in the map pack when people are searching for a lawyer nearby.
Our Google My Business service for lawyers covers:
Step-by-step Google My Business optimization.
How to optimize to rank higher in local search results on SERPs (Search Engine Results Pages).
Local SEO
Local SEO for lawyers goes Luxembourg Phone Number List beyond your Google My Business listing. Pages on your site may also rank below the map listings for keywords in organic search results.
In our service on local SEO for lawyers, we cover the importance of:
Positive reviews on third-party websites.
Listing your firm with citations in various directory listings.
How to fight spam that can easily steal your traffic and leads.
