Guide prospects through the funnel with crosslinking CTA, we naturally think of it as a tool for demand generation: it’s where you write “Contact us to get started now” or “Claim your discount today.” But that’s not all a CTA is for. Every page should have CTAs – even your highest-funnel, most strictly informational SEO-optimized pages. These CTAs shouldn’t try to seal the deal directly. Instead, use them to direct readers to your next piece of helpful content and guide your audience further down the funnel in the process.
Your highest-level
SEO content is likely going to draw the most attention to your site, because you’ll use it to target the broadest keywords. If you waste these CTAs on Taiwan Mobile Number List low funnel prompts, you’re not going to get anywhere. If you use your CTA more strategically, however, by linking to related pieces of content that supply the next piece of useful information, you can keep them on your site and engaging with your brand far longer.
Not only will this lower
your churn rate and improve your engagement metrics, but it will also help you create your own marketing funnel for turning new visitors Afghanistan Phone Number List into MQLs. CTAs aren’t the only way you can do this, either. Take any opportunity that feels natural to link to your other content. When you mention a product, link to its page. When you reference another topic you’ve created content about in your copy, link to that content (the way we did in the last paragraph).
