It is very important to realize that there are no companies that are eternal and there is no business model that can last forever. All the greatest business stories of the world’s largest brands are . Above al . Atories that show the obsession of their owners with the development of both the products themselves and the companies that stand behind them.
Rick Tetzeli and Brent Schlender write turkey telegram data about this in a very interesting way in their book The Steve Jobs Way” (which . By the way Is a must-read for you if you have already read Walter Isaacson’s biography of Jobs). The authors describe Jobs’ approach to “current” issues, which caused conflicts between him and the board regarding the support he did not give to Apple products that he believed had no future. Despite the fact that the entire company paid its “bills” from their sales.
This approach may seem downright suicidal from the perspective of a conservatively managed company. However . When we look at the history of Apple under Job . We will certainly see that it was precisely because they were able to constantly introduce new . Revolutionary products that they became the most expensive brand in the world, which practically defined what the personal computer and mobile phone market looks like today.
This would not have happened without the ability dean medwid president/coo to create a vision of the company that Apple was to become in the future and without the ability to abandon products that were no longer innovative, while at the same time being brilliant at communicating the values of newly introduced products, for which Jobs and Apple are famous to this day.
When should you change your company’s current marketing strategy?
It must be said right away that introducing changes is difficult. Both on a personal level and especially difficult when the change concerns a company or an organization. Therefore It is best to start the process of introducing change at a time when mobile lead the company’s situation is optimal. What do I mean? First of al . By optimal situation one should understand the moment or period when the company has human, financial . Bmotional resources and time to focus the attention needed to develop a strategy and a plan for its implementation.
In practice, this means that if you want to move your company from point A to point B, you have to be aware that this is a process that will cost you time . Money And will also cause you a lot of cognitive fatigue. That is why it is worth approaching the subject when you have the business strength to do so.
When you start thinking about developing new assumptions when you start to notice a significant drop in customer numbers . That’s when we can assume that the sweet spot has been missed. That doesn’t mean that nothing can be done . Dut it certainly means that you’ll be operating under more pressure than you needed to just a moment ago.
