In order to accelerate growth and deliver better experiences to their customers, organizations are seeking to adapt to the digital transformation.
In fact, one of the major market changes in recent years is the focus of business activities.
If we look at the past, all marketing campaigns had the products or services as their main targets.
Now, all the attention is on the client, understanding their needs, and proposing the solutions that best fit them.
In this sense, the Digital Experience Platform is a type of software that should be understood and employed, generating new possibilities ecuador phone number data for entrepreneurs.
That’s why we created this complete post. Throughout the reading, you will find out:
- What is the Digital Experience Platform?
- How did DXP come into existence?
- How to implement DXP?
- What are the benefits you can generative ai and customer experience: an increasingly present future achieve?
So, let’s get started? Good reading!
What is the Digital Experience Platform?
Just by analyzing the market, you can notice how the competition is stiff these days.
E-commerces can serve any person worldwide, with a lot of agility and yet delivering attractive benefits, both for the company and the consumer.
Even local companies, with physical and already traditional stores, can benefit from Internet resources to increase reach, enhance strategies, and significantly improve results.
However, with all these changes and numbers lists resources, consumers have become more demanding.
No more forced sales, pushed by invasive marketing or an insistent seller.
People are looking for something beyond a simple product. They want a good experience, something that adds both knowledge and application.
In fact, many companies are using the connectivity and development of tools and resources to create new businesses, such as Uber and Airbnb.
They’ve created a way to connect supply and demand and, at the same time, offer a superior experience relating to the options that we, the customers, had before them.
Allied to this, different communication channels have been opened.
Today, companies are present on social media to maintain a good relationship with the public, follow trends and news, evaluate the competition, present their products, or even close sales.
So, a major necessity arises: to manage all these new interaction points in different access devices while offering good experiences to the clients.
Besides all that, there is a need to capture, store, and interpret the data coming from such operations.
The Digital Experience Platform was created for this purpose. According to the definition of Gartner, a leading consulting and research company, the DXP is:
An integrated set of technologies, based on a single platform, which offers several target audiences consistent, secure, and personalized access to information and applications in various digital points of contact.
