Rock.org was founded in 2019 with the mission of sharing knowledge to accelerate social transformation and turn Rock Content into a corporate social responsibility leader.
Via educational actions and support for non-governmental organizations, the project also aims to inspire other companies to invest in impact initiatives.
More than 400 rockers have already volunteered finland phone number data their time towards the actions carried out by Rock.org, which now have international reach.
With the expansion of Rock Content’s operations between 2019 and 2020, the project gained volunteer employees from Mexico, the United States, and Canada.
In 2020, the project’s highlight was Volunteer Week, a remote global event that helped raise donations to NGOs supporting women, LGBTI+ community, black community, and people with disabilities.
Keep reading to know all the details of this action, its results, and the lessons we learned:
- About Volunteer Week: a new reality and great challenges
- The mission: proposals and objectives of the action
- Contexts and projects: reality faced head on
- The event: bringing people together and creating opportunities
- Results and achievements: the impact generated by Volunteer Week
- Learning: lessons we learned from blendee at netcomm forum 2024 the first event in this format
About Volunteer Week: a new reality and great challenges
Volunteer Week took place between numbers lists the 5th and 9th of October, 2020, and was the first global action focused on volunteering promoted by Rock Content and carried out remotely.
The initiative mobilized 200 rockers scattered among Rock Content’s offices worldwide and raised more than R$ 14,000 (approximately US$ 2.650) for NGOs in Brazil, Mexico, the United States, and Canada.
The first edition of the event was Volunteer Day, an entire day dedicated to volunteering.
During this first event, the company’s employees participated in a competition where the prize for the winning team was the opportunity to choose a Third Sector institution (NGOs, foundations, community associations, philanthropic entities, and other non-profit organizations) to receive a donation.
In 2020, the restrictions imposed by the Covid-19 pandemic represented a new challenge for the project, but the desire to make a difference was stronger than ever.
The event needed to gain a new format, this time, 100% online and with volunteer employees participating from their own homes.
In addition, the action also needed to reflect the new global reality of Rock Content that, in the last year, had established its operations outside of Brazil with the acquisition of the American ScribbleLive. The answer to all of these challenges was Volunteer Week, a week-long event dedicated to volunteering with actions of international impact.
The mission: ideas and goals of the action
Rock.org’s idea is very simple: dedicate 1% of all rockers’ time for education and employability actions for minority groups.
Therefore, one of its pillars is to create volunteering opportunities, promoting experiences that benefit the community, strengthen involvement, and contribute to the personal growth of each employee.
To meet these propositions, Volunteer Week presented the following objectives:
- expand efforts for gender equality, inclusion of people with disabilities, racial equality, and LGBTI+ rights beyond Rock Content offices;
- generate growth opportunities for minority groups, both in terms of education and in terms of employability;
- promote integration among the entire community of rockers, especially between teams located in different geographic areas.
Contexts and projects: reality seen as it really is
The fight for a social cause, regardless of which cause, starts with understanding a certain group’s reality, often ignored by a large portion of the population.
With regards to discrimination and inequality — topics that set the agenda of the event in 2020 — the following data should be highlighted:
- 61% of LGBTI+ Brazilians need to hide their sexual orientation from the companies where they work for fear of losing their jobs (Center for Talent Innovation, 2016);
