Take the time and effort to get to know what your audience is searching for at every stage of the funnel and why, then create content that can expertly speak to their lower funnel questions and concerns. Don’t neglect raising awareness with upper funnel content should spend % of their budget on brand and % on demand generation still holds true today. In the long run, brand awareness is a more effective means of creating leads* than demand generation.
This counts double for
BB marketing, because at any given time, % of a BB brand’s audience* is not in-market for their services. Even when your audience’s in-market, they probably aren’t searching for lower funnel, transactional search terms. If these Malta Mobile Number List are the only search terms you pursue, they’ll never find you until the % of the time they are in-market – and then, because they haven’t heard of you before, they’ll go with the competition they’re more familiar with instead.
According to a McKinsey
study, brands that audience members know when they first enter the market are more than twice as likely to win their business than brands they Albania Phone Number List discover at that point. Your SEO and content’s primary focus should be on raising your brand’s awareness and memorability among your audience before they’re in-market. By creating high-level, informational content about subject matter related to your services, you can catch your audience members from the very beginning of their customer journey.
