The importance of the concept as the basis of the investment caseThe registration of a “raison d’être” is not a trivial act because it constitutes the basis of the investment case proposed to shareholders. It also determines the identity of the company and its contribution to the general interest.
Determining the identity of the company and its contribution to the general interest
This purpose also defines the identity of the company and its contribution to the general interest, but its formulation can sometimes be tricky. To have a significant impact, it must be linked to long-term strategic projects. It can also lead to changes or Email Data developments in activities within the company by providing solutions to societal problems. You must ask yourself the question “why does your company exist?”. This question may seem simple, but it is quite difficult to answer clearly and effectively.
What are the challenges of the concept in a society?
According to a study , 95% of French people expect companies to commit to social issues. The purpose of a company is therefore a strategic tool, a lever for performance and employer branding for any company.
If you promote your business by highlighting your CSR efforts, you attract consumers who are looking for companies that share Malaysia Email List their values (“people don’t buy what you do, but why you do it,” Simon Sinek). Defining your purpose allows you to:
- Attracting the right customers
- Optimizing your marketing campaign budget
- Generate more targeted leads.
- Increase conversion rates, thereby increasing profitability.
However, you need to make sure that your purpose does not become a low-impact slogan for your business transformation. To avoid this, our agency uses the WHY method. This method allows you to create a meaningful slogan to attract the right customers.
