Let’s throw in some marketing theory. Back in the early nineties of the last century , I followed a marketing education. During those years I absorbed a lot of theory about marketing. Especially the well-known 5 P’s came up regularly. Shall we see what of that model still holds true today ?
The 5 P’s in Marketing
McCarthy described the marketing mix long ago with the first 4 P’s. The fifth was added soon after:
Product
Price
Place
Promotion
Staff or People
Periphery
Packaging
Partners
Presentation
Process
Physical evidence
Later, many more P’s were
A added, as you can see above. With these P’s, you can fill in the marketing mix in such a way that you sell what you want to sell. The original mix was based entirely on a theoretical broadcast model. The producer knows everyth . The customer now has much more control argentina phone number list ing about the product, determines the price, chooses the distribution channel and advertises. There was no interaction with the customer possible or necessary.
The fifth P of People was already a huge step forward in marketing. The realization that buying a product or service depends on the people you do business with, was a huge eye opener for many companies . Really!
Marketing blogger Andy
Hanselman expands on this with his blog ‘ The 4P’s RIP? The New 4P’s of marketing ‘. According to him, cuba leads we live in a completely different world since the launch of the original marketing model. He describes this era in marketing as:
Massive customer choice, overcapacity, 24/7 connectivity, multi-media, The customer now global ebook marketing on facebook competition, rapid change, information overload and significantly greater market transparency .
