Now that we understand why you should consider implementing a digital asset management system, it’s time to highlight the four main benefits that a DAM system offers fashion and retail companies throughout the product lifecycle.
digital asset management launchmetrics
#1 Silo Demolition
There are many teams within a fashion and retail company that manage product information on a daily basis. Productivity BTC Users Number Data is essential, but so is having a synchronized, single, and standard information workflow for all teams involved .
Samples enter and exit the departments faster through barcode scanning systems or smart RFID tags , the photography team receives samples and products much earlier to produce digital assets, the eCommerce team is able to launch these collections online faster, and the showroom or PR department can quickly distribute collection galleries through the press and professional audiences…
Bottom line: Market launch is much more agile .
Digital asset management software facilitates the flow of information, increases team productivity, and maintains greater control over each sample and product, its location, and its destination.
Digital Asset Management Launchmetrics
2. Significant increase in media impact
Caroline Rush, Chief Executive of the Vietnam Phone Number List British Fashion Council (BFC), said on the occasion of the first edition of London Fashion Week in virtual format :
“By creating a fashion cultural platform,
we can adapt digital innovation to our current needs. We are working on something that can be a global showcase for the future.”
So, as the industry recovers from the pandemic, it seems that a combination of physical and online events is the way forward for collection launches.
Consumers will tend to move to online channels for purchases, but what about the professional audience? Communicating collections and campaigns to the press, buyers, stylists and other professionals will continue to be necessary to maximize the reach. Therefore, the use of digital galleries or virtual showrooms is another mandatory step that this global crisis has imposed.
