Entertainment aside, what’s going to be helpful to them? What’s going to get their attention, make them glad that they let you borrow their brains, and answer the questions that brought them to your content in the first place?
How to Fix
Start by getting to know your lebanon telegram data audience better — like, really know them. Dive into their world with tools like surveys, social media insights, and good old-fashioned viewer feedback. What do they like? What do they dislike? What would they like to see?
Figure out what makes them tick, what keeps them up at night, and what they’d actually want to watch. Make sure you build those detailed buyer personas to keep your ideas on point.
Then, make videos that speak directly to their needs, interests, and challenges. Don’t be afraid to experiment! Test out different styles and topics to see what clicks. And hey, why not involve your customers?
Ask for their input — it’s a great way to make sure your content lands.
3) You’re using the wrong channel.
When people think of “video marketing,” often, the first thing that comes to mind is YouTube. And that’s not a wrong assumption to make. After all, about two thirds of U.S. Internet users use YouTube.
But YouTube isn’t the only place where videos are consumed — and it’s not the only place where you’ll find your target audience.
Consider that 45% of people, for instance, watch more than an hour of videos on either YouTube or Facebook.
On top of that, Facebook is the most popular social media channel, with 71% of U.S. adults using it.
So if you’re focusing on YouTube alone, and not creating original video content on Facebook — well, you might be missing out on a key portion of viewers.
But where you post videos also depends on who you’re trying to reach. Gen Z, for example, “can’t live without YouTube,” with an impressive 96% of that generation on YouTube.
They are far more likely to consume content on that channel than on Facebook, which has only attracted 40% of Gen-Zers.
That’s why it’s helpful to figure out where the different segments of your target audience spend their time online, which can help dictate what kind of video you’re going to create and where it will be shared.
The Pew Research Center’s annual the square profile photo in this social Social Media Update is especially helpful for that, which breaks down who’s using what. Have a look, and figure out if, based on who you want watching your videos, you need to broaden or narrow your content distribution.
How to Fix
How exactly does one go back from this? It’s not the end of the world, don’t worry.
Start by digging into where your audience actually hangs out online. Check out tools like Google Analytics or social media insights to figure out where your traffic is coming from. This should give you a quick plan to pivot.
Then, make your videos work text services for those platforms. Think vertical for Instagram Stories or TikTok, and horizontal for YouTube — different spaces, different vibes!
A big plus is that this doesn’t require extensive editing or repurposing. Just make sure you pay attention to formatting, length, and trends endemic to these platforms.
Upload your videos natively to each platform because, let’s face it, algorithms love original content. Experiment with different posting times and styles to see what gets the most love. And don’t forget to stay on top of the trends — research papers, case studies, statistics.
The more you know about where your people are and what they want, the better your videos will land. Although, I emphasize, this doesn’t mean you shouldn’t promote your videos on other channels.
