For inspiration, 2 leading cases on results-orient use of social mia by healthcare organizations, including available figures on achiev results (“ROI”).
Donor campaign on Hyves
In April 2010, the ministries of Health, Welfare and Sport and General Affairs start a campaign on Hyves to recruit new organ donors: Yes or No. Result in 3 months: 2.2 million visitors to the campaign page, 140,000 gadgets forward, and: last but not least: 25,000 new organ donors for the vietnam phone number list Netherlands.
The campaign has been nominat for a SpinAward .
(update April 8, 2011: Silver SpinAward for donor campaign .)
“Social mia lowers the threshold and making things social helps to convince!
Successful recruitment of staff via social mia by VU Mical Center
In 2010, VU Mical Center opt for a new approach to labor market communication , and with success. The hospital sav 1 million euros on personnel recruitment in 2010. Nevertheless, the number of applications increas by 60 percent. 800 vacancies were fill with a short turnaround time of the procures. The new recruitment department broke with the habit of placing all vacancies in the same three mia.
“Target group segmentation and use of social mia are
The developments of social mia are unprictable. Precisely because of the direct influence of users, it is almost impossible to make statements about this. What is clear is that the impact of social mia will increasingly penetrate deeper into organizations and . Results-oriented ba leads will influence business processes. Think of real-time communication, openness and authenticity, self-organization of patients, entering into find out what your person is researching dialogue. The big question for many healthcare providers is whether and how they can use social mia in their primary.
