Personalization is about more than knowing

Your customer’s first name, it includes an intuitive shopping experience, spot-on product recommendations based on what they’re browsing or have already purchased and so on. Learn more about personalization in digital marketing. Send compelling push notifications Push notifications are an important feature for successful mobile apps. The reason is that they can directly help boost your sales. They’re that powerful. Push notifications typically result in about 26 percent higher mobile open rates and about 92 percent higher mobile app retention rates. In fact, about 50 percent of users who opt-in for push notifications do so to get exclusive or special offers.

That’s great news because it means

They’re already looking to buy from you. With push notifications specifically, there are a few different types, such as informative, time-bound or reminder. Knowing who you’re targeting and why will help you decide what mix of push notification types (and even tone) you’ll want to plan for your campaign. Dive deeper into  how you can approach your push notification strategy, as well as our seven tips to write an effective push korean phone number notification. Include your customer loyalty program Your mobile app is the perfect place to house your customer loyalty program. This will enable you to stay engaged with your customers more consistently, which strengthens your relationships and boosts your customer retention rate.

Keep in mind that consumers are more

Likely to engage in a loyalty program when it doesn’t require them to invest a lot of time or effort. On top of that, you likely should consider not only rewarding those who are frequently purchasing from you but also Brazil Phone Number those who spend more money while doing so. When you’re also rewarding the average amount spent, you’ll help boost your overall sales and revenue. There are a number of ways to structure your loyalty program. Customers could be generating points that can then be redeemed, for example. But however you structure it, make sure that it works both for your business and your customers.

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