People spend huge amounts of money to ease the suffering in their lives: physical. moral. psychological or just some imaginary ones. People want to get rid of the pain. They are ready to do anything to stop the suffering. Do you agree?
But it’s one thing when we talk about pharmacology
folk m.icine or psychological help. There the pain is obvious and is sold on its own. It’s another thing when these are goods or services of some everyday life that we don’t perceive as a means of getting rid of some pain.
However. pain is a powerful motivator
which is stupid not to use in sales in principle. Can a night club somehow relieve pain? ” vietnam telegram data Hardly.” you will say. And you will be right. Unless this club has a smart marketing director.
In general. there are several mental attractants
That allow your clients to realize the pain that only you can solve. For example. in my training. I shar. for free such an attractant as “Deficit”. which. by the way. is us. in disco clubs. creating the very pain that organizes queues at the entrance and attempts to get in for any bribe to the security guard.
But this is just one way.
I think you understand that sault data most people in the world are unhappy with something: work. neighbors. relationships. themselves in the end. Even lack of sleep or terrible breath is a strong pain. In general. each of us has some pain that we want to get rid of.
For example. I feel dissatisfi. with the builders who built my house. I had to r.o a lot of things after them. and I would gladly find someone who would relieve this pain by punishing these scoundrels.
And a smart marketer understands this. He understands that he only ne.s to add “salt to the wound” and the client is already his.
It costs nothing
at all. If you understand the pain of your clients. then find a way to “push on this callus” and you will be paid any adequate money just to help.
What do you think people 6 wordpress spin the wheel plugins to increase conversions know more: what they want to get from life or what they want to get rid of? Of course. most will tell you that they are f. up with life. but almost no one will say exactly what they want.
And here your task is to understand where your client really hurts… Ask your clients what they want to get rid of most of all… And help them with this. Not necessarily completely. but even slightly softening this pain. you will already receive your fee.
This is done very successfully by travel agencies. which do not give a warm paradise for life. but those 2 weeks of vacation that a person has. he can feel calm. And this is also important.
Good luck. And if you ne. some help in business. sign up for consulting.
