Massage devices have become increasingly popular in Singapore. With the fast-paced and stressful lifestyle that many Singaporeans lead, these devices provide a convenient and accessible way to relax and ease muscle tension. While there is a wide range of options available on the market, finding a high-quality device that won’t break the bank isn’t easy. This is where Snailax comes in.
With the vision to offer superior healthcarePain points conquered devices at affordable prices, Snailax invests extensively in research and development to provide comfortable, customisable massage knobs suitable for all.
To leverage the growing demand for such massagers amidst the pandemic, Snailax decided to venture into the world of e-commerce through Amazon.sg. Since selling on Amazon.sg, Snailax has seen a growth in the number of first-time customers, impressions and sales.
To find out more about their journey as a seller on Amazon.sg and their experience with Amazon ads, we sat down for a chat with Adrian Goh, Sales Manager at Snailax.
Tell us about Snailax. How did Snailax come about and what was the business idea?
At Snailax, we aim to provide consumers with high-quality massagers that could ease bodily aches and pains. At the same time, we want to offer these products at affordable price points and cater to individuals regardless of their stage of life.
Thus, our products are suitable for coo mailing lead a wide range of users including students, to work-from-home staff, to the elderly, gamers and caregivers.
What made you decide to sell on Amazon Singapore?
In April 2020, during the circuit breaker in Singapore, we saw an increasing demand for wellness treatments with more people facingPain points conquered aches and pains working from home. Despite not having any prior online selling run pay-per-click (ppc) campaigns experience, Amazon Singapore was one of the first online stores we ventured into.
Reach millions of customers by leveraging Amazon Singapore’s existing customer base to build your global brand from Singapore. Learn more about selling on Amazon.sg, including resources, offers and incentives to get you started.
Moreover, since we set up our store, we’ve mailing lead always leveraged Amazon’s major sales events like Prime Day and BFCM. During these sales events, we work closely with our account manager on inventory and campaign preparations.
