Marketing strategy is still a relatively rare topic in Polish companies. Sometimes it is the result of a lack of appropriate skills to create a marketing strategy, and sometimes a lack of an appropriate budget. However, when  brazil telegram data companies do have it, it turns out that it makes it much easier for them to manage their brand and conduct coherent and consistent communication.  

How is the strategic approach to problems perceived in Poland?

When I talk to participants in my trainings, guests nick mulholland  of my video podcasts or listen to experts from fields other than marketing, the reflection often comes to the surface that in Poland we are not particularly good at thinking and acting strategically. We have a bit of a Uhlan nature and this famous YOLO does not only apply to the young generation, but is actually a part of almost every one of us.

For example, some time ago I listened to a lecture by a well-known expert on geostrategy, Dr. Jacek Bartosiak, who discussed issues related to geopolitics and the security of our country. At one point, Dr. Bartosiak said that Polish generals during the communist era were never taught strategy. They were only supposed to improve in the operational, tactical area. Strategic matters were reserved for the Soviets.

Going even further along this line, the famous  mobile lead German chancellor who unified Germany in the 19th century, Otto von Bismarck, is said to have said that Poles should never, under any circumstances, be taught strategic thinking. So that they would never be able to connect the dots properly and fight for independence. Fortunately for us, thanks to the successful ending of World War I, we managed to return to the world maps. Unfortunately, not for long, because our strategy of creating security did not withstand an attack on two fronts.