Mobile SEO is causing a major transformation in SEO, search engine optimization. First, the increased importance of content strategies and their sharing on social networks has affected rankings. Now, we need to understand how search engines view and treat searches on mobile devices and the peculiarities of local searches, that is mobile SEO.
This is the 1st part of 3 articles about mobile versions of websites, how to optimize them and how to adapt content for them.
We have been analyzing searches for many years and have Taiyuan Mobile Number List seen many strategies come and go. It is the job of the SEO, in this case, the optimization professional, to notice the trends. We consider it part of our job to inform you of what we believe will affect the digital marketing industry soon, so that you can prepare and not be surprised. And this trend deserves your full attention, as the signs point to the need foractionsimmediate.
It is easy to see that mobile internet connections have surpassed fixed ones and are constantly growing. How will this affect our work? What new SEO strategies will we need to implement to achieve good results, regardless of the platform used to access a website? One thing is certain:
Your website will need to be mobile-friendly to be relevant to Google.
Responsiveness – The automatic adaptation of a website to the viewing platform
Responsive web design, which adapts the website to any screen Algeria Phone Number List size or platform used, is already a must. If certain measures are unavoidable, act as soon as possible and have a competitive advantage over your competitors who have not taken the necessary measures.
Now the focus has changed. Mobile SEO has gained prominence. The same people who access the fixed internet from their homes or work, access it several times throughout the day via cell phones or tablets.
And it doesn’t stop there, penalties have been defined for websites that take a long time to load, videos that don’t play on mobile devices and a series of other problems that occur on websites and services that are not prepared for different platforms.
Google wants to ensure a good user experience, regardless of the platform used to access it.
Another topic that was addressed with emphasis was redirects to specific mobile versions (when applicable).
Are searches on computers different from searches on mobile phones?
Do searches treat searches from mobile devices differently?
In short, yes. Currently, when using a smartphone, results do not usually rank better than sites with versions specific to mobile devices. Seeing a site m.domain.com.br in the results happens when the word mobile or mobile is included in the search argument.
But the answer is yes, the results are different. Google interprets searches made from mobile devices as local searches. Therefore, it provides different results than those made from desktops.
