Make spontaneous videos

You probably already know this feature and you’ve probably seen several users and companies using it. Surveys can be very useful!

One of the ways you can use this is by giving power to your users: let them feel in charge. Ask them to choose between two blog post options or which product should be the next to enter your store’s promotion.

Take advantage of this opportunity to get to know your audience better. Ask them what topics they like to read, what their favorite social network is, and other things along those lines.

7.Use surveys

Has a super relevant news story come out and you can’t miss the timing ? Make a video in any way you can.

Stories is all about natural content, and stopping posting something just because it’s not perfect can make you miss out on several opportunities. So, prepare yourself in any way you can, but don’t stop doing it, okay?

8. Keep users in your Stories

A video on Stories lasts only 15 seconds, meaning you have a very limited amount of time to capture your reader’s attention. But what if I told you that it’s possible to leave your user with more than that amount of time make spontaneous videos?

This isn’t a hack on Instagram’s software, just a creative way to get more content across to your user.

Create content that makes the reader pause the screen when they are viewing it, yes, that is possible. Take advantage of the pause function by creating calls that encourage its use.

Now it’s easier to convey longer content in a small Story, right? But don’t overdo it: always opt for usability and convey your message at the right time (remember that video Stories last up to 15 seconds and image Stories last 5 seconds).

To better understand how to use Instagram Stories for your business, be sure to download our free guide on the subject !

9. Show your products

Stories can function as a virtual showcase for your company and, with its recent developments, Instagram is getting closer to becoming an e-commerce site.

Get creative and showcase your products. With the larger image format than the Instagram feed, you have even more space to show them off.

Another possibility is to give a context for your products. You can tell stories in which it is inserted, using all the premises of storytelling .

10. Invest in strategic partnerships

It’s not just brands that influence consumer behavior. We know all too well the role of digital influencers in this process, and taking advantage of that is essential.

Stories is a common place where these people expose their lives and share their tastes with their followers.

We know the reach that influencers have with Stories. Can you imagine if your product was casually featured in these personalities’ routine videos? It would be a huge visibility that you could explore with your brand make spontaneous videos.

11. Advertise on Instagram Stories

Yes, it is possible to run ads on Stories engineer data . You’ve probably already seen some sponsored videos on your profile.

But are they really advantageous? Yes!

Not only do they bring huge visibility to your brand, they also optimize your conversion chances.

Before advertising on Stories, you should think about your goals with that investment. If your goal is to reach many people, invest without fear.

12. Use geolocation tags

A quick thing to do that can optimize your profile and increase engagement is to add geotags.

Whenever you are somewhere, especially at your business, use the location tags available on Instagram.

They will be great for familiarizing your user with the places your brand supports and for strengthening the sense of community with the place where your company is based.

And of course, it’s easier for anyone to find your company and any content shared about it that has also been located at your headquarters make spontaneous videos.

13. Respond to all your mentions

It may seem like a lot, or that it won’t bring you results. However, responding to mentions and direct messages from your account can make a huge difference in your engagement .

This happens because of Instagram’s algorithm , which prioritizes the accounts that users are most engaged with. That is, respond to any mention of your brand in Stories to appear more and more to your followers.

14. Organize your schedule

It is important to know how to use all so why does your business need a marketing strategy? the features of Stories to benefit your company, but it is also very important to have an organized strategy.

Even with its spontaneous nature, this platform should be taken as seriously as other social networks. You need to know exactly what posts to post on each day of the week and understand the best times to post them.

Create a calendar for your posts and optimize your schedule whenever necessary, always remembering your persona’s habits.

15. Use the Highlights

Another new Instagram feature, Highlights, is here to help you with one of the biggest limitations of Stories: they only stay up for 24 hours.

However, with Highlights you can highlight any of your old Stories. Why is this important for your company? Because it is a great opportunity to further expose key content of your strategy and guarantee visibility for any content you consider relevant.

16. Join other influential brands

Instagram itself is full of references and opportunities to boost your Stories.

When following other brands, you should be aware of how they display their products and how they position themselves. Understanding how the market uses this feature will give you good insights on how to guide your strategy.

It is also important to support influencers, as an opportunity can arise there at any time. Imagine if a major producer in your market spontaneously comments on your brand or product? It is an excellent opportunity to strengthen your ties with them and make contact.

17. Use the platform’s video effects

If you use Stories often, you’ve already seen the video possibilities available on the social network. But don’t think that they’re just for playing games between users: they can make a difference to your strategy.

Pick the best moments and see when a fun effect can take your Stories to the next level, or when a dramatic effect will create the feeling you want to launch a new product, for example.

18. Take your follower somewhere

Instagram wants you and your followers to stay on the platform for as long as possible, but you may want the exact opposite.

As a powerful acquisition channel, you should not miss the opportunities that the platform offers to get traffic and even facilitate your sales . So, always use the ways that Stories provide to drive your user to your site or blog.

If you already have the option to put links in your Stories, always look for opportunities to do so. But if that’s not your reality, don’t worry: you can easily create a Story that takes the user to your bio, which in turn directs the user to your website, blog or YouTube channel, for example.

19. Hold raffles

Stories are a quick and easy way to foster engagement between your followers and your brand. And what could be better for increasing your visibility than having your consumers parade around with your branded products?

Promote fun contests that are consistent with your brand. Think of strategies that will make them want to participate and share your brand.

20. Create business opportunities

As ephemeral and relaxed as Stories may be, they also work as an opportunity machine for your company and you should take advantage of it. How?

1. Showcase your clients’ success stories and try to turn your visitors into opportunities with them.
2. Showcase your product and always link to your online store page, if applicable.
3. Encourage your users to contact your sellers and create an easy path for that to happen.

21. Analyze your results

After doing all this, you need to understand what is working (or not). Analyzing your results is essential!

Instagram Insights is going to be your best friend at this point. It analyzes the views on your Stories, the bounce rate you are getting, and mainly how many people are clicking on the links you make available.

Create hypotheses and test them against the data you have. Where do I get more conversions? With videos or images? At what time do I get more engagement b2c fax ? Analyze everything and make changes whenever necessary.

Are you ready to master this amazing Instagram feature? Which tips have you already used? What are you going to implement in your strategy right now? Tell us all about it in the comments below.

We know that Stories is just a small part of marketing on Instagram. For an even more effective strategy, we recommend that you download our free ebook on the topic.