In this video, Abdaal shares 12 productivity tools, including messaging app Slack. As a Slack Partner, he includes an affiliate link in the video’s description, offering viewers a generous discount and earning him a commission.
Now, clearly, Adbaal benefits from talking about the tool. But because it is within his niche and gives his audience relevant value, that doesn’t matter.
2. Monitor your industry.
Creating great content that resonates with your target audience means staying current in your industry.
This sets you up nicely to understand what’s going on in the world and how that shapes your audience’s mindset and interests. It also enables you to react quickly and take advantage of trending topics or memes to stay relevant.
The Marketing Millennials — a meme account that many of my teammates and I love — is a master of this. Take this post after the launch of Taylor Swift’s latest album, The Tortured Poet’s Department.
Subscribe to newsletters, listen to podcasts, set up alerts, and read industry publications and blogs.
Also, ask your audience what they’re reading and watching these days and follow suit. By discovering where your audience spends time online, you can learn even more about the topics and types of content they’re drawn to.
Remember those creative skills we talked about? You’ve got to keep them sharp!
Set aside 10 or 15 minutes a day to write down ideas or just reflect on your day. Simply taking the time to string together a few sentences consistently keeps your writing muscle going.
Follow accounts like Creators on Instagram for video ideas, tutorials, and updates on trends you can try on any platform.
I’m also a fan of the newsletters from Laura Belgray and HubSpot alum Jay Acunzo for writing tips and ideas.
4. Study your audience.
Truth #3: Content creators are often at the mercy of their audience; sometimes, those needs and expectations can feel limiting.
But ultimately, your audience is why you denmark telegram data have the platform and influence you do. You‘ll find new opportunities to help and create if you continuously listen to them.
One of the most important qualities of all successful content creators is that they know their audience inside and out. Keep a pulse on yours. Tracking and analyzing specific metrics can help determine if your content resonates with your audience.
For instance, a high open rate tells you that your subject line spoke to your subscribers if you have a newsletter. A high click-through rate lets you know that people wanted to know more about what you wrote about.
Look for key behaviors, interests, and trends and respond accordingly with your content.
If you’re still stuck, ask your audience directly. Tools like SurveyMonkey or even Instagram Polls and Question Stickers make it easy to reach an engaged audience.
The people who are genuinely invested in your content and brand will be more than happy to share feedback.
5. Curate other people’s content (when it makes sense to).
There’s no shortage of people curating content these days.
In fact, curation is built into most platforms creation of the volkswagen brand in the form of “shares,” “retweets,” and “repost with your thoughts.”
But successful content creators know it’s not enough to simply republish relevant news as is. Adding to the conversation is key.
Get in the habit of curating content when you have something valuable to add. Perhaps that means explaining why you agree or disagree on what’s being said in the reposted content.
Many social media platforms encourage this with “Remixes” (Instagram Reels) and “Duets” (TikTok). In fact, these types of “reactions” can even be many creators bread and butter. For example, take Jordan Howlett.
Much of Howlett’s social media strategy is centered around resharing bits of videos shared online (around gadgets, recipes, etc.) and then explaining what’s going on in the video or simply sharing funny commentary.
Howlett’s reflections have earned over 12 million followers on Instagram alone, along with collaborations with celebrities like Donald Glover, Kevin Hart, and Method Man.
6. Offer solutions, not just commentary.
While sharing your thoughts is important, don’t stop there.
The people consuming your content aren’t interested in just hearing you talk — at least not all the time. They come looking to satisfy specific needs. Provide actionable tips and walk them through the solutions you’re suggesting.
This is a tip Stylist Nina Walder regularly implements in her content.
Here, you’ll notice she verbally tells text services viewers to “save and follow for more tips.” She also includes steps to access her free course in the caption.
This is similar to what content marketers do when publishing an article and ending with a call-to-action to a relevant offer. We give readers value through the article content and provide them with direction on what to do next with the offer.
