To understand Influencer Marketing, we first have to analyze what it means to be a digital influencer. A digital influencer is a person who has achieved significant relevance on one or more digital platforms and who has become an authority in a given niche or subject or a kind of “celebrity”.
Influencer Marketing has two possibilities: being an influencer or using the work of a digital influencer. This is a study in 4 parts.
Influencer Marketing: Be or Use the Power of Bulgaria Mobile Number List a Digital Influencer (this one)
Reach Out to Influencers to Promote Your Work
Partnerships with Digital Influencers in Your Area of Expertise: Some Proposals
Want to Be a Digital Influencer? Then Produce Quality Content!
This first part is dedicated to digital influencers or those who wish to become one. The path is complex and requires a real understanding of the opportunities and commitments.
Influencers do not necessarily need to be prominent on social media. There are bloggers, speakers, teachers and others who exert influence on the internet through a variety of other possibilities.
Brands, following the advice of traditional advertising agencies, began to use digital influencers asadvertising.
The current model of supporting product presentations will work until influencers lose relevance and become something similar to ex-BBBs, subcelebrities who became poster boys for B brands, and then
Current and future digital influencers need to be aware of these movements and the perception that they are disposable, so that they can start or move on to new formats, in addition to seeking qualifications in content production.
Influencer Marketing is the salvation for digital advertising agencies
For advertising agencies, who were looking for some kind of relevance within the digital world, influencers were a godsend.
This current strong Influencer Marketing model appeals to traditional advertising agencies because:
Advertising companies, usually without investment limits, look for influencers of the moment, as the response is quick, it works and focuses on working with people who can be easily and quickly replaced.
For advertising agencies, which have been desperately trying to enter the digital world with little or no change to their models.
TV channels were forced to invest heavily to bring influencers to their platforms, especially television, in order to reduce possible impacts in the event of a massive migration ofpublicfor digital platforms.
Hired influencers are given roles or opportunities that flatter their vanity but, compared to the relevance they have/had in digital, are quite inferior.
The trend is for influencers who are more aware of the Vietnam Phone Number List fact that they are being used to become producers of relevant content and expand their exposure to new formats and platforms. Let’s see why.
The main differences between digital and traditional marketing and advertising
We deal with Marketing, not Advertising. Advertising tends to be immediate and relatively simplistic, especially in the digital environment.
There is, or at least there should be, a very different approach when it comes to marketing work. The aim is to have a more lasting situation, with fewer ups and downs, and this impacts some definitions.
Firstly, because it takes longer to achieve results. Relevance based on sustainable work involves producing content in different formats to inform, clarify and educate. Not every message is a sale; in fact, most messages are presentations, information, education and, at most, pre-sales. This is what we call Content Marketing. And this is essential knowledge for influencer marketing.
This attracts people, creates relationships and turns them into customers. And the work doesn’t stop there, because we have to delight them. We need to make this satisfaction great enough for them to become brand evangelists.
