Want to enable scroll tracking on your WordPress website?
You can easily find out how far down a user scrolls on each post. This lets you know the exact section where they lose interest and abandon your site.
With this data, you can tweak that specific section and make it interesting enough to engage your audience until the end. You can also figure out where to place call-to-action buttons or sign-up forms.
Now, Google Analytics is a great tool to help you figure out user scrolling activity on your website. That said, with the default Google Analytics setup, scroll tracking is not enabled on your website.
We’ll show you how to set up scroll tracking in just a few clicks. Let’s get started.
What is Scroll Tracking?
Scroll tracking is a technique that allows you to measure how far visitors scroll down your web page.
It’s important because it provides insights into user engagement and helps you understand how visitors interact with your content, allowing you to make informed decisions to improve user experiences and increase conversion rates.
Scroll tracking now works by setting up event tags that capture scroll data as visitors scroll down a web page. It records scroll percentages, scroll direction, and trigger points, providing valuable metrics about user behavior.
Google Analytics Scroll Tracking in WordPress Made Easy
The easiest way to enable scroll tracking in WordPress is to use a plugin called MonsterInsights . It’s the most popular Google Analytics plugin for WordPress.
With this plugin installed on your dashboard, you’ll never have to switch between tabs to track your site’s performance again.
We use MonsterInsights on our own websites and what we love most about it is that everything can be managed and viewed right from your WordPress dashboard. It even lets you track all user interactions on your site, such as eCommerce transactions , affiliate link clicks , file downloads , author tracking , SEO score, and more.
MonsterInsights even offers real-time stats right from your dashboard.
You can view your sessions, page views, and many other advanced statistics like device, age, gender, and so on. We’ve been using this plugin for years and even wrote a detailed review about MonsterInsights . You can check it out for more details about the plugin.
MonsterInsights comes with default scroll depth tracking that lets you see detailed reports on how far users are scrolling on your site. You can also create UTM codes and track URLs on your WordPress site.
Now let’s check out how to enable scroll tracking in WordPress with MonsterInsights.
Step 1: Install MonsterInsights for Scroll Tracking
Before we begin, we assume you have a Google Analytics account set up. If you don’t, you’ll need to do that first.
Typically, this involves a bit of coding and technical knowledge. If you’re a beginner, MonsterInsights makes it incredibly easy to connect your website to Google Analytics.
All you need to do is install MonsterInsights on your WordPress site. Then there’s an easy setup wizard that lets you select your Google account and click a button to connect your site. No coding required!
For more detailed steps, follow our guide here to set up Google Analytics and connect it to your website in under 5 minutes.
Once you’ve connected your Google Analytics account and MonsterInsights, you’ll be ready to start tracking all kinds of data right from your WordPress dashboard.
Step 2: Enable Scroll Tracking
Once all the setup is completed successfully, belize phone number library scroll tracking will be automatically enabled on your website. Seriously, there’s nothing else you need to do – that’s why we love this tool so much.
To ensure that scroll tracking is enabled, go to the Insights » Engagement tab in your WordPress admin.
Scroll down the page and you will see the scroll tracking option.
It’s automatically enabled by default, without the need for an add-on. As your visitors scroll through 25%, 50%, 75%, or 100% of your site, MonsterInsights will trigger events in Google Analytics.
There’s no need to learn about GA4 custom events, page paths, tag types, and trigger types. It’s all done for you.
Step 3: Viewing Scroll Tracking Reports in WordPress
This report is available directly from your WordPress dashboard. To view it, go to Insights » Reports » Publishers in your WordPress dashboard.
Scroll down a bit and you will find sections called Interests and Scroll .
In this report, you can see the average scroll word-of-mouth marketing: why you should give special attention to this strategy depth percentage for your entire website.
This way, you know exactly how visitors are interacting with your content. And this also gives you the chance to optimize your posts to improve engagement. You can also clearly decide where to place your ads and calls to action to get more clicks.
If you wish, you can also view these reports in your Google Analytics dashboard.
Viewing Scroll Tracking Reports in the Google Analytics Dashboard
By enabling scroll tracking with MonsterInsights, you can also check your reports directly in your Google Analytics dashboard, even without logging into your WordPress dashboard.
To do this, log in to your Google Analytics account. Now go to the Engagement » Events tab in your GA4 property.
You will see the Scroll Depth link under the Event Name column as shown in the screenshot below:
By clicking on this link, you will immediately find a detailed report. Here, you can use different filters to get more detailed data.
So if you want to check the total events triggered for each scroll percentage listed, under the Parameter Name tab , you will have a dropdown menu. Here, choose Percentage from the event parameters.
You can now view scroll depth events by percentage. So you can see how many people scrolled 25%, 50%, 75%, and how many actually went all the way to the bottom of the page.
In the example above, we can see that 64% are only scrolling up to 25%. So we want to put the most important information in the top 25% of the page. You can also focus on the next 75% to see what can be improved to keep users engaged.
If you have an eCommerce store, you can even add a discount at the 25% mark to capture users before they abandon your site.
So that’s it. Isn’t it easy to enable scroll tracking with MonsterInsights? Scroll tracking can help you get more traffic, reduce bounce rate, and increase conversions on your website.
Next, you might also want to check out how to enable download tracking in WordPress .
Scroll Depth Tracking FAQ
1. What is a Scroll Depth Trigger?
Scroll depth triggers are used to decide when to track and record how far a person has scrolled on a web page. This helps you measure user engagement by defining specific points or scroll depth units at which tracking should occur. For example, you might choose to track when a person has scrolled 25% of the way down the page, or 50%, and so on.
2. Do I need to enable Google Tag Manager to track scroll depth?
There is no need to enable Google Tag Manager (GTM) if you are using MonsterInsights . The scroll depth limit is automatically tracked for you.
3. Can I track scroll depth in Universal Analytics?
Google retired Universal Analytics in July 2023. You need to set up Google Analytics 4 to track scroll depth events.
4. What is the difference between scroll depth and scroll percentage?
Scroll depth refers to the distance a user b2b sale lead scrolls down a web page, typically measured in pixels. It tells you how far the user has scrolled from the top of the page to where they are currently. For example, if a user has scrolled 800 pixels down a web page, their scroll depth at that point is 800 pixels.
Scroll percentage, on the other hand, represents the proportion of the web page that a user has scrolled down. It is measured as a percentage, indicating how much of the page was viewed relative to the total height of the page. For example, if a user has scrolled halfway down a web page, the scroll percentage would be 50%.
