How to create a quiz to generate leads and increase sales
Regardless of the size of your business and your current customer base! you always need an influx of new potential customers to take your business to the next level.
There are countless lead generation tactics you can employ — coming up with a great social media strategy! establishing a strong and positive online presence! investing more in your paid marketing! and more.
However! for these tactics to work! it takes a fair amount of time! effort! and of course! money. If you’re running a small business or just opening a new store! you probably don’t have a lot of extra cash to spare and need an effective tactic that’s affordable. What you need is a lead generation quiz.
Lead generation quizzes are considered the hidden gem that can increase your brand awareness and quickly expand your email list. They are easy to make and implement and will take your business to new heights.
Check out the steps to create a lead quiz that will boost your sales.
Steps to create a lead generation quiz
Interactive content! such as a lead generation quiz! can double the engagement levels of static content! but only if it’s well-designed.
Even if you have the best quiz maker money can buy! you’ll still need to do some manual work to create a quiz that increases engagement and generates leads.
While creating a lead generation questionnaire from scratch may seem like a daunting task! it’s much easier than you think. You just need to follow three simple steps.
- Think of an interesting topic
Naturally! before you start creating a quiz! you need to chinese overseas british database develop a theme that unifies everything. Otherwise! all the questions will seem random and meaningless.
To find a good topic! you first need to figure out who your target audience is. What are their likes and dislikes? Their hobbies? Their general interests? You probably can’t attract a computer science college student and a senior citizen to the world of baking with the same type of quiz.
So! carefully consider who you want to attract with your questionnaire and find a topic that might be of interest to them.
The second part of the equation is coming up with a topic that is relevant to your business. It doesn’t have to be directly related to your products or services! but it should make sense. A topic like “Which country should you live in based on your taste buds?” would be suitable for a restaurant! maybe even a grocery store that sells international products! but it wouldn’t be relevant to a SaaS company.
Pay attention to the title. In general! about 8 out of 10 people will read just the title! while only two will click through to read the rest and take the quiz. You don’t want to lose those two people because of a boring-sounding title.
2. Choose the type of quiz
You can create several types of lead generation quizzes! and explore tools to help you find and organize content each will resonate with a different audience and be suitable for a different topic.
The most popular type of quiz is the personality test. You’ve probably seen some examples: “Which FRIENDS character are you?”; “Which Hogwarts house do you belong in?”; “What does your music taste say about you?”
Everyone has a certain belief about what their personality is and everyone wants to learn more about themselves and how they are perceived by others. Therefore! a simple personality quiz that tells them what they want to know can be quite effective in getting the attention of most Internet users.
Another interesting type of lead generation quiz is the question and answer quiz . The results are usually in the form of a score that presents the quiz’s knowledge on the given topic.
It can be useful to check your audience’s familiarity with your brand! product/service! or to see how informed they are about your niche in general.
You can use this type of quiz to see if your audience understands thailand data your business and if you need to find ways to keep them properly informed.
If you want to educate your audience! you can present them with a knowledge quiz . This type of lead generation quiz provides feedback after each question. You can use this to demonstrate your expertise and provide more value to those taking the quiz.
- Find software that supports creation and sharing
The final step to creating a perfect lead generation quiz is finding a high-quality quiz maker. There are many different quiz makers on the market! some better than others.
To find the best software for your needs! you should look for useful features such as:
Easy to use interface
