A great website strategy is key to creating an impactful and powerful website. In this blog post, we’ll explore the key steps to creating a successful B2B website strategy.
Why you need a B2B website strategy
The right website strategy provides the foundation for an effective website that serves your buyers’ needs and generates demand.
By creating a website strategy, you ensure that each step you take towards website creation aligns with your overall goals. It helps you to create a website that enables your buyers to discover you, find the content that’s relevant to them, and convert when they’re ready to do so.
The 7 steps to creating a B2B website strategy
1. Define your goals
The first step of creating a B2B website strategy is defining the goal of your new website project.
In today’s world, the overall goal of a website should be to effectively communicate what you do and take visitors on a journey, from discovering Finland Phone Numbers what you do to evaluating your offering and contacting you when they’re ready.
However, often times businesses build new websites to achieve specific goals. It might be to boost organic traffic or generate more opportunities through your website. Or it might be to create a comprehensive information hub for your audience. Your goals should align with your company’s objectives to guide the best actions and decisions.
Understand your audience
It can be tempting to put whatever your internal teams want on your website. This might be their unique sales pitch for your offering, information about a specific part of your services, or extra pages and content that your internal stakeholders believe is useful.
Take time to understand what your ideal buyer Albania Phone Number List journey is. What might your audience be looking for, how will they navigate your website, and how easily can they find things?
Using this, you can begin to plan a website that is truly useful and not just an over-filled brochure that contains everything about your offering.
