With personalization, you tailor products and services based on the user’s characteristics or preferences. Providing advice and information also falls under personalization. In the context of this article, I position personalization as a service (customer experience) and indirectly as a marketing tool to generate more turnover. The online personalization options have not yet been fully developed and are becoming more advanced. Think of dynamic pricing, daily deals, the creation of ‘peer groups’, after-sales services and signaling trends based on customer behavior. This includes looking at the customer’s purchase history.
The customer environment: ‘My [organization name]
Many organisations in the retail sector have a website with a customer environment; the so-called ‘My [organisation name]’ principle. Often, such concepts do not go beyond offers, news, recipes, handy lists and tips and advanced personalisation is not yet applied. The new reality is albania phone number list that the customer pulls the strings and increasingly determines when, where and via which medium transactions take place. A sophisticated ‘My [organisation name]’ serves all channels and ensures that the customer feels ‘in control’. The most fundamental question for the retailer, however, remains: how do I bind the consumer to my brand while taking privacy aspects into account and ensure that we both benefit? And the obvious and most fundamental question for the consumer is: why should I bind myself to a
A brand if I do not benefit from it?
Purchase history
A customer strategy has a number of components or steps. In order to arrive at a successful strategy, it is important to have knowledge about the customer and customer processes. Data about what a consumer has previously purchased (behavioral pattern) is valuable when applying personalization. In this way, you map out the needs and wishes of the customer. But a purchase history can also be useful to draw consumers’ attention to recurring purchases. Because customers who make repeat purchases are more loyal than one-time shoppers. The aim is to provide the customer with the ultimate shopping experience with profile information and purchase history; offline and online. As a retailer (think of Albert Heijn and Jumbo, for example), you have enormous amounts of data, with which you can realize a 360-degree customer view.
Retailers have an enormous amount of data, but in my opinion they do not use it to its full potential. A from the collected data and link it to the customer? When I shop at the supermarket, I get a receipt that shows exactly what I bought. That is data and data is ‘king’ as we know . In addition to the fact that the cash register is connected to the internet, it is also possible to write the data – now as a print on the receipt – to web services in a rea cuba leads dable file. In order to link the consumer to his purchases, a customer card or other card system (think of a bonus card or . How can the retailer bonvito loyalty) create a report from google sheets is necessary. You can individually and anonymously benefit the user from the purchase history via the customer environment.
