In the dynamic world of digital marketing, demand gen has emerged as an essential approach to building long-term relationships with customers and raising awareness about products or s proven to be one of the fundamental tools (along with the entire Social Media cast), allowing companies to reach qualified audiences at different stages of the funnel.
In this article, we’ll explore the functionality of the new Demand Gen campaigns Israel Mobile Number List and discuss key strategies to maximize the efficiency of advertising campaigns through Google Ads , as well as emerging trends that are shaping the current landscape.
What is demand gen?
Demand Gen is a new type of campaign that replaces Discovery campaigns. It is based on a marketing strategy that goes beyond simply promoting products or services. It focuses on creating awareness and fostering interest through image and video formats.
Google Ads, within this strategy, becomes a crucial ally by allowing companies to show their advertising messages to a specific audience at the precise moment.
Key recommendations for demand gen
Precise segmentation
The effectiveness of an advertising campaign on Google Ads largely depends on its segmentation. The platform offers various options to target a specific audience by selecting keywords, interests, life events, behaviors… The key is to understand who you are targeting and adjust your strategy accordingly.
In this sense, we recommend custom intent-based audiences as the first option in performance-based campaigns.
Creating relevant content
Demand Gen ads, just like Display or Youtube ads, must be more than just promotional Albania Phone Number List messages . Developing relevant content is essential to capture your audience’s attention. Clear, creative messages and compelling calls to action are crucial elements to attract and retain the user’s attention. A major new feature in the format compared to Discovery is the possibility of adding videos to the campaign.
Constant analysis and optimization
As with any other type of campaign, in Demand Gen, constant data-driven adjustment is an essential practice to achieve the desired results. Monitoring ad performance , frequently reviewing audiences, and adjusting your bids based on the results obtained, allows you to continuously improve the return on your campaign, regardless of the stage of the funnel you are in.
