As HubSpot Senior Content Strategist Amanda Zantal-Wiener puts it! “Where I’m starting to see content turning a corner is in the area of empathy.
In the years to come! marketers are going to start creating more content that’s truly created in the mindset of putting themselves in the shoes of others — be it their customers! prospects! partners! or someone else within their audiences.”
She adds! “They’ll ask kuwait telegram data questions like! ‘What does my audience need from me right now? What can I create that’s truly going to help them?’ That’s going to become a requirement for marketers when they begin brainstorming content.”
Your content should be helpful! not so much a promotion.
Content marketing is trending towards audience enrichment as opposed to product promotion.
If this shifting tide holds true! content marketing will continue to become more targeted! purposeful! and customer-centric as the practice evolves.
As Katelyn Seese! Content Strategist at Blue Frog! puts it! “Content marketing has the power to make real connections with your audience and educate them of the value of your brand beyond your services! products! or offerings.
Consumers care much more today about the who and why of your brand rather than just what you do. Understanding who your audience is and why they need your brand is the key to creating meaningful content that truly resonates with your audience.”
Of course! content creation isn’t easy. Fortunately! Kim Giroux! Director of Marketing at Beautiful.ai! believes the future includes an increase in tools that should help your writers with content creation and design.
Humanize your content.
Giroux told me! “Over the next decade! content creation will be automated with tools backed by artificial intelligence and natural language processing.
Widespread adoption of such tools google instant: impact on adwords and seo will give marketers the ability to create quality content in a fraction of the time. At the same time! integrations will simplify tech stacks and end-user experiences. Professionals will no longer need to understand complex tools! while workflows and team collaboration will be seamless.”
She adds! “With automation in content creation tools as the norm! designing or branding content such as presentations! infographics! blog posts! and white-papers will be effortless.
“The days of spending hours formatting and incorporating brand elements and design principles into every piece of content will be long gone. Smart technology will instantly create branded! visually appealing collateral! freeing up marketers’ brainpower to focus solely on the messaging and strategy behind a brand.”
Pro tip: AI content is good! but it’s often short of being great. To create AI-generated content that resonates with your audience! you’ll need to humanize it.
As AI grows in popularity! humanizing AI-generated content will continue to become the norm.
Personalize it.
Along with humanizing your content! personalization continues to become a major trend in content marketing. Over the last decade! we’ve seen the power of personalizing marketing efforts based on individual audiences.
In fact! marketers who aimed to provide a more personalized experience to their customers were 215% more likely to say their 2023 marketing strategy was very effective compared to marketers who skipped out on personalization.
With new AI tools that can provide real-time insights into how audiences interact with content! brands can quickly personalize it to create a more meaningful connection. AI tools can help:
- Change CTAs based on user profiles.
- Recommend related content based on user interactions.
- Enhance static web pages! making them more dynamic and interactive.
Historical optimization will become increasingly important.
According to Statista! the most challenging aspect of an SEO professional’s job is creating an effective content strategy. Your content strategy shouldn’t just consist of producing new content and calling it done.
Instead! Basha Coleman! a Historical Optimization Marketing Manager at HubSpot! believes the future of content marketing will include an increased awareness and dedication to historical optimization.
She says! “As we enter an era where competitive content is appearing each minute! content teams will find it worthwhile to extract more value out of every minute spent on content development.”
Coleman adds! “That means text services existing material that is updated with new data and trends can compete with brand new content on the same topic! while spending less time and resources to produce it.”
If you don’t already! consider investing in a strong optimization strategy for 2025 and beyond. This will help you create consistently relevant and high-ranking content without constantly starting from scratch and is a critical SEO tactic for maintaining authority in the SERPs.
