media is the ideal tool for connecting businesses with their potential customers. That is precisely why social media marketing has become a lucrative opportunity for both big and small brands.
However! while many consider Facebook to be the best platform for generating leads — and rightly so — it is not the only option available.
Instagram has quickly become one of the best social networks for business. With over 1 billion active users each month ! this platform will expand your reach as soon as you join it.
Why is Instagram a popular platform for lead generation?
The main reason why Instagram is so popular for lead generation is its vast number of users. Of course! those numbers wouldn’t mean anything unless those users interact with businesses. Fortunately! they do.
Over 90% of users follow at least one brand on the gambling data korea platform. Whether you run a small business or a large international corporation! you can undoubtedly benefit from generating leads on Instagram.
An added benefit of using your Instagram business account is that you will be able to unlock many features that will make it easier for you to attract more followers and potential customers:
Access to Instagram analytics and statistics
Including links in your stories
Using Shoppable Posts and tagging your products
Schedule your posts
Add contact information to your profile
Using a secondary inbox
Get requests sorted by different parameters
It’s a platform with a lot of activity and many options that will help you reach a larger audience for free — enough reasons to join Instagram and start reaping the benefits.
Examples of successful brands on Instagram
It is estimated that around 71% of businesses in the US use performance day of the week analysis Instagram! and this number continues to grow. However! while the platform is becoming increasingly popular for brands! not all of them are taking advantage of its full potential.
Sephora
Sephora is a well-known beauty brand that has countless loyal customers. It has amassed its 20.1 million followers by showcasing its products on Instagram in a unique way with fun props and colorful backgrounds that catch the eye.
The account managers have also done a fantastic job of showcasing the brand image — playful and feminine — through catchy captions and fun images that include relatable text.
Sephora’s target audience is young adults! so their Instagram content is modern and highly engaging.
Freddy’s Frozen Custard & Steakburgers
Freddy’s is a restaurant chain that is doing an excellent job with its Instagram. While it doesn’t have millions of followers yet! the account is growing steadily and is receiving more user engagement every day.
If you look at the restaurant chain’s profile! you’ll find attractive photos of their food — a must-have on any restaurant’s bill. However! the chain draws attention by sharing images of satisfied customers! adorable dogs enjoying their meals! as well as by focusing on the chain’s owner! Freddy.
You can even find a section completely dedicated to Freddy in the featured stories.
This is a perfect example of how you can use Instagram to show your audience your brand values and the importance you place on your relationship with your customers.
Onnit
Onnit is a supplement company with an Instagram account thailand data that boasts 800!000 followers. The brand has a very clean aesthetic! with sharp! high-contrast images and black-and-white graphics.
Onnit’s Instagram content isn’t just about showcasing products. Its intention is to educate! inform and inspire. So! on Onnit’s account you can find health and fitness-related quotes! useful tips and informative videos.
This is exactly what attracts so many potential customers to your Instagram account and increases your lead generation on the platform.
Chipotle
Chipotle has around a million followers on Instagram! as well as a highly effective lead generation tactic. The brand’s posts are often hilarious — you’ll come across relatable memes! screenshots of sarcastic tweets! and more.
Most importantly! you’ll also see the fast food chain publicly supporting the causes it champions.
What businesses can learn from this Instagram account is that you can be fun and engage your audience by being unique and quirky! but you can also take a serious approach when necessary and share a multifaceted brand image with the world.
