Own dream of the business you want to run – then your chances of success are greatly reduced.
For example, you can make a lot of money in real estate. But for me, selling real estate, or promoting real estate training, is as impossible as flapping your arms and flying.
No I have nothing against real estate
It’s just not for me personally. sweden telegram data Just because you can make money in real estate is not a reason for me to try to make money in it. It would end up pretty badly for me.
So it is important that your Strategic Focus is genuine about your own vision of the direction you want your business to take. Which brings me back to another important point. Your Strategic Focus Statement is a roadmap from where you are now to where you want to go.
Looking at my statement
You might mistakenly assume that I created it after I got to where I wanted to be. That’s not true. My statement was created when I was a marketing consultant, deciding what and how I really wanted to do it.
It was created at a time when I
was at a crossroads in my career. I had a full portfolio of consulting clients, as well sault data as several online course sites that I had developed as siteorigin widget pack lead generators for my consulting business.
As sales from my courses approached the level of my consulting income, this line of work became its own thing. It became a separate business. Running both businesses became extremely time-consuming. I found that I didn’t want to do both at the same time. So I took a day off, went to a quiet park, and started thinking about what I wanted my ideal business to be.
I decided that I wanted to work fewer hours –
Ideally 30 hours a week, and certainly no more than 40. I also wanted to cut out as much business travel as possible, as I don’t like being away from my family.
Another key point was my desire to increase my income. I wanted to create a business where most sales were not dependent on my time – something where I didn’t have to be in person to make a sale.
I also wanted to be able to market nationally, with the prospect of expanding into international markets in the future. The result of that day of dreaming and thinking was the Strategic Focus Statement you have just read.
