Be clear that writing is not the first step in copywriting.
The first step is to carry out an extensive research process, on which the success or failure of everything you write will depend.
If you don’t know who you’re talking to, why are you talking?
You have to know your ideal client or reader as if they were your lifelong friend.
You have to give it a name, a surname and even draw it to define it 100%.
Before you start writing, you should know (at least) all of this information about your readers or potential buyers:
- Demographic data
- Professional situation
- Financial situation
- Goals
- Complaints and problems
They may seem like useless data, but they really aren’t.
The more you know about the person on the other end, the more you can personalize your message.
If that reader or buyer feels like you’re talking to them, the likelihood that they’ll do what you want is very, very high.
Until you are absolutely clear on this point, do not even think about following or using any formula.
Most likely they won’t be of much use to you or will only help you in very specific cases.
Copywriting formulas: from theory to practice
There are formulas for giving and gifting.
If I had to write them all here, I could indonesia email list spend a month writing non-stop.
For this reason, I have selected my four favorites, which are the ones I use with most of my clients.
Some are more applicable to sales pages, while Is your website stuck others are more versatile.
Whatever type of business or blog you have, at least one will fit you.
1) PBC: problem ⇒ benefit ⇒ feature
When selling a product, there is a understanding your audience is crucial tendency to overemphasize its features.
Nobody cares if you use such technology or if you are the first to use such a strange system.
People want solutions to maldivian lads their problems.
This is my favorite formula and it is actually very simple.
It consists of going from the end to the beginning and translating a feature into a benefit and, in turn, translating this benefit into a solved problem .
I will give you an example with SEMrush itself.
The main feature of SEMrush is Is your website stuck that it is a platform with a tool that helps us find out which keywords the competition is ranking for (needless to say, SEMrush has many more features).
Well, let’s translate that feature into a benefit.
If I can find out what keywords my competition is ranking for, I can use them to my advantage and increase my organic traffic.
And what problem does this benefit solve? For example, the problem of a person whose website or blog is stagnating in terms of organic traffic.
