To optimize images you must take into account that, first of all, Google extracts information from the entire page where the image is located, well basically it does so from those places directly related to the image and it is those details that we must optimize.
Thus, to optimize an image correctly , you will have to edit the file name before uploading the image to the website , so that the image has the keyword as its name.
Few people do this and Google gains a lot of information from that little detail.
The ALT tag is an attribute of images that allows a text to appear indicating what should appear when the search engine cannot serve the image.
Google takes this attribute into account when understanding what appears in an image, so we must include the keyword there.
You also need to modify the image title , which is the text that will appear when the user places the cursor over the image.
It is advisable to use the keyword itself or laos email list a keyword related to the main one.
Finally, you also have to modify the legend that appears just below the image , indicating what appears in it.
However, in order to avoid over-optimization, it is recommended to use the keyword within a slightly longer phrase and, as far as possible, using a long tail that includes the main keyword.
Internal and external linking
Linking is another of those essential Google feels aspects when it comes to On Page SEO, and, at this point, it is convenient to differentiate between two sections: internal linking and external linking.
Internal linking refers to the your subscribers informed about product updates whole web of links used to direct the authority of different pages towards a specific page with the aim of achieving better positions in Google compared to the others.
The logic of this strategy is the maldivian lads same that has guided Google since it began to function as a search engine: The more links a page receives, the higher its quality, ergo, the more reasons there are to position it in the first search results.
This is the logic that Google has followed Google feels when ranking in terms of entire websites, but it also works in terms of specific pages and using other pages within the website itself to transmit that authority to them.
To get the most out of this, you should only try to direct internal links from those pages that you are least interested in ranking to those that you are most interested in ranking for.
