This is the typical structure of many videos and ads seen on Facebook Ads or YouTube, as well as many other articles in the Spanish blogosphere.
The operation is as follows:
- Present the problem: talk about a problem that you clearly know your audience has (you should know this if you have defined your Buyer Persona) and start with it.
- Discuss with them: explain why this problem is so “serious” and the negative effects it can have on the daily life of your reader or buyer.
- Save them: When the reader has read all of this, they will be thinking “ I need to fix this, help! ” This is where you present the solution, which can be whatever you want.
I’m going to give you another small example as an introduction to a post:
“You have thousands of visitors, but no one subscribes to your blog.
You are losing potential loyal readers, sales through email marketing
and the ability to create a unique community controlled by you.
Do you want to know how you can increase your conversion rate and
triple your subscribers?
I’ll tell you how to do it with Thrive Leads.”
You’ve presented the reader with the iran email list problem (lack of subscribers), you’ve dramatized why that problem can be so bad (losing sales and community) and then you give them the solution (Thrive Leads). Simple, direct and effective.
3) The perfect path
This is the most common formula you’ll find on practice in your business a landing page of a certain length.
It is not a formula per se, but a structure that works and is proven to convert.
To create a landing page with this formula percentage of subscribers who open the email you must structure it in the following order:
- Question: Ask a question to introduce the reader to the text and capture their attention. The answer to this question, in 99% of cases, should be yes or no.
- Situations: Shows various practice in your business situations related to the question. For example, various problems you may encounter when trying to sell products in an online store.
- Solution: Present the solution in a concise manner, do not go into too much detail. It has to be powerful and fast.
- Reviews: Testimonials to maldivian lads reinforce that this is the real solution. Social proof rules.
- Examples: Use case examples of the product, service, or whatever you want to sell.
- Statistics: Reinforce the credibility of what you sell with real statistics. Don’t exaggerate, don’t lie.
- Sell: offer your product or service without hesitation. If someone has come this far, you’re (almost) there.
Now all you have to do is go online and open 20 different landing pages.
I assure you that 50% will have this structure even if some omit one of the 7 elements.