Since placing them in the same position within the tab is not a good solution because it pushes down the essential element that is the product itself and the purchase button, we then decided to opt for the solution of expanding the strong points by means of three icons with a text description.
The place chosen for this was at the top of the footer, in this way, when a user enters the home page, they have the strong points in front israel email list of them and when they enter the product sheet, they can see them almost at the same height as the product description.
The potential customer of an e-commerce is concerned about what happens if they are not satisfied
And although it is a legal obligation to create a section with the shipping and address policy and most serious e-commerce stores usually have one (it is also usually a requirement for granting, for example, a virtual POS), it is true that on many occasions it happens as always with the legal conditions, that nobody, absolutely nobody reads them.
In short: what is valid in terms of legality performance day of the week analysis is useless in terms of trust.
The solution in this case was to develop the internal page with the shipping and returns policy but giving it special visibility in the footer.
This way, you don’t have to search through the small print for the link and, above all, when writing, you need to create a text that includes all the conditions with legal validity but that is also easy to understand and has an editorial line aimed at a client and not a legal advisor.
Even if we are very transparent, the potential client needs human treatment.
The screen is cold and even if we simplify the purchasing process as much as possible, the potential customer needs to have a customer maldivian lads service phone number and an email address visible.
These are two fundamental aspects .
In this particular e-commerce, we gave wide visibility to both the phone number and the email in the header (large size) and in the footer (also large size), also adding a link to our physical location and showing business hours.
To further improve the human warmth behind the online store, we also added a chat, specifically the Zopim Chat online solution , although we have other equally valid systems such as Zent.io.
Icons for quick viewing
Users who are not yet customers do not know the shipping company we work with, the average time it takes for the product to arrive, or the payment methods they can use to purchase… and it is a mistake to give them all this information in the shopping Building trust cart because we force them to add steps to a decision-making process that can be ruined by the slightest doubt.
For this reason, it is necessary that we help you.
And how do we do it?
The solution we implemented in this e-commerce was to incorporate icons that provided all this information at a glance: payment methods, shipping companies, etc. and we placed them directly in the shopping cart below the product photos.
Stamps and valuable elements that add credibility
A good certificate that I usually implement and that I also recommended adding to this Ecommerce (due to its high recognition) is the Online Trust certificate , although it entails an annual cost and we must be selective with the expense items, but whenever Building trust possible we must take these types of elements into account.
There are also other guarantee seals that are perhaps more specific to Electronic Commerce, such as Trusted Shops , which provide greater security to the buyer.
Video Marketing is another technique that I would like to include here, as it is a high-value element and, specifically, I would highlight two formats.
