Chooses his channel preference ad hoc
Transparent and optimal experience
Contextual recommendations
Personaliz newsletters, focus on purchase history
Attention to, for example, calorie consumption and the ‘Wheel of Five’
Retailer:
Better knowlge of customer and customer processes
Customiz information. Better customer retention – loyalty and algeria phone number list satisfaction
Dynamic pricing
Proactively sending personal newsletters
Ultimately a positive impact on turnover
Increase brand awareness with research and trend reports, such as:
Wheel of five
Calorie consumption
Food and non-food
Most popular shopping day
Average family spending in euros
Conclusions
In the area of personalization
A we can expect a lot of improvement in the retail sector. And not only at supermarket chains. Research by the Thuiswinkel Markt Monitor shows that our shopping pattern is increasingly leaning towards online. Demographically, this is not surprising, with a growing number of single-person households and dual-income households; often young(er) people with many hours of internet and experience with social mia.
At the same time, consumers are becoming less and less bound to a place or time due to the availability of the various sales channels. The arrival of smartphones and tablets in particular stimulates transactions via the internet enormously. With social mia . Product range cuba leads as a frame of reference, the critical customer knows exactly what is technically possible and how the sector should respond to this. Moreover, the customer ebook content production is only prepar to commit to a brand if there is an advantage to be gain. A bonus card means a discount and consumers are generally sensitive to that.
