Conventional SEO wisdom suggests that informational keywords are upper funnel, commercial keywords are middle funnel, and transactional keywords are lower funnel. products and audiences, however, that distinction isn’t always as cut and dry. As our guide to Marketing with Intent demonstrates, you should consider the funnel stage of a keyword completely distinct from its intent. Finding and targeting the lower funnel keywords across all the different intents is an excellent way to set your SEO apart.
Long-tail keywords are
one perfect example. According to backlinko, keywords between to words in length get x more clicks than single-word terms. Despite their value, however, keywords this long are still frequently ignored by SEO strategists. This happens for two A Complete List Of Unit Mobile Number List reasons: first, because their monthly search volume tends to be much lower than shorter keywords. Second, because long-tail keywords are usually informational in intent and therefore seem high funnel. But that may not be the case.
Often, a long-tail keyword
indicates a searcher with a deep knowledge into the subject they’re researching. For example, this blog is pursuing the long-tail keyword “seo lead Vietnam Phone Number List generation strategies.” This keyword has less than monthly searches and its intent is informational, but the users searching for it are looking for the kind of very specific, technical information that makes it the perfect topic for a blog. Great SEO always comes back to knowing your audience, and great lead generation SEO is no exception.
