It is possible, with small Twitter messages, to receive as much or even more attention than large coverage andadvertswith huge budgets? Yes! Discover 2 real cases.
I’ve mentioned in other posts that I live in the United States. In fact, I divide my time between Orlando and Brasília, because I live there and work here. With the new MarketingDigital project, I’ve been spending more time in Brazil.
I am in the US on the day of this publication and was here when the Boston attack happened in 2013, when 2 bombs made from pressure cookers exploded, killing 3 people and injuring 264.
It is important to analyze the inability that some people have to live with differences, but I think that this has already been widely discussed by people better qualified than me.
First of all, the unusual thing about the story is that the capture of the terrorists reached the world not through gigantic television coverage. There were thousands of reporters, cameras, helicopters, microphones, but the most anticipated news originated on a cell phone.
After the anguish of the search was over, an event caught my attention. I was in a restaurant when I heard some “yes” and other celebrations that are common here. Almost immediately, the many televisions in the place began broadcasting the news of the capture live from Boston.
The form of communication – Twitter
Twitter’s Rise in Relevance, From the Boston Bombing to TrumpWhy is this story Ecuador Mobile Number List different? Because the news originated with a tweet from the Boston Police Department saying, “Captured!…” (We caught him). Amidst thousands of reporters, cameras, helicopters, and microphones, the most anticipated news story originated on a cell phone. The cameras filmed the tiny screens to show the message.
This happened because no transmission could be faster, more personal and more direct. Also of great help was the huge amount of photos and videos sent from cellphones by citizens to the police at their request; the immediate shutdown of the cellphone system in the area in order to prevent further explosions triggered by cellphone signals; or the monitoring by cellphone of the search for the suspect in an area where cameras and reporters are not allowed.
Twitter’s Rise in Relevance, From the Boston Bombing to Trump
Later, watching a program at home, I saw that a huge group of students who were on the streets of the liberated area of Boston, celebrated the tweet received as a goal.
There was no television, radio, or any other source of information, and it wasn’t even necessary. Nothing would reach the recipients of the message faster than the cell phone.
It is important for those who work with digital marketing (and advertising, traditional media, communication, etc.) to recognize the signs.
Because of its size, portability, dissemination orpracticality, the Austria Phone Number List cell phone has become, in addition to a personal communication device, the main source of transmission and reception of all types of information that requires urgent assimilation.
Use of Twitter in Politics and Business
Today, for example, Trump tramples on the government’s institutional communication, ignores the mainstream media and reports everything on Twitter. Bolsonaro follows him in this.
Politicians have increasingly used social networks for their communications, as they are fast, quickly distributed and shared.
In terms of business, another similarly interesting story happened during the 2013 Super Bowl, the final of the American football championship. It is the most expensive night of the year with ads costing tens of millions of dollars for a few seconds. Not only is the space expensive, but the ads that run during the game are also usually the best produced.
This year, something interesting happened that was even more talked about than the commercials. Strangely, by American standards, there was a power outage in the stadium during the game (yes, it happens here too!).
