This is very interesting information for the marketing team. It’s time to start writing content for this and adapt your messaging accordingly. You can set up a very targeted campaign to show how you stand out from your competitors and why your solution is better.
On the other hand, it is of course also important Turkey Phone Number the sales team to share these experiences. So create a Slack channel and make it a recurring theme in sales/marketing meetings, or use software to instantly pick up these signals and share them within the team (more on this in the next point).
Use insights from sales conversations to develop new marketing ideas.
5. Listen to sales conversations to improve processes
Do you want to improve your sales process and automatically share insights from sales conversations with the right people? Then it is recommended to look at solutions such as Gong, where you can turn insights from sales conversations into actions for your team. These types of tools are usually expensive, so the cheap option is to make sure someone from the marketing team regularly attends sales calls, listens in and sees if there are any educational insights. Is the price clear?
Does your new message resonate?
By occasionally joining us or listening Austria Phone Number List sales conversations, you will undoubtedly get a lot of marketing inspiration. The same applies to joining customer conversations with the customer success team.