Throughout the pandemic, you may have seen in several news reports the increased concern for our health and well-being. As a result, the beauty segment has gained a lot of strength, especially in e-commerce!With this increase in self-care and new consumer habits, where we see customers adopting online shopping, physical businesses are accelerating their entry into the digital universe in order to adapt as quickly as possible to this new normal.
Nowadays, can you imagine a business without a website?
Without an Instagram profile? Without a location on Google Maps? No, right? That’s why it’s essential to know how to develop a good digital marketing strategy and use the right tools, especially when dealing with a highly competitive market like beauty.
That said, we have brought you the top 5 Digital Marketing tips for the beauty segment, with valuable. Strategies for owners of physical businesses and online stores. Scroll down!
The numbers of the Beauty Segment
Before we bring you digital marketing tips, let’s look at the numbers in the beauty segment!
According to information provided by Paula Moraes in an article written here on Guatemala Mobile Number List our blog, Brazil ranks 4th in the world in consumption of beauty and health products. According to data from Neotrust , an intelligence solutions company, in both 2020 and 2021, the Beauty, Perfumery and Health category was the second with the highest volume of online sales. During the first quarter of 2021, the category accounted for 15.2% of total orders,. Just behind the champion, Fashion and Accessories, with 16.6%.
And bringing numbers from the Black Friday 2021 Report by All In | Social Miner, Beleza Austria Phone Number List was the runner-up in orders on Black Friday, with a share of 27.5% of total orders.
Digital Marketing for the Beauty Segment
Image: Black Friday 2021 Report© by All In | Social Miner
Given these impressive numbers that the beauty. Market has been attracting, creating a good digital strategy and performing in online media are some of the trump cards for gaining market share.
