When it comes to marketing your eCommerce business, there are a variety of social media platforms you can consider. One incredibly popular and effective social media platform is, of course, Pinterest.
Pinterest tools give you the opportunity to showcase your products to an audience searching for buying ideas on Pinterest . Pinterest users could well be potential customers for your products who are in the middle of the research phase of the buying process.
Yet while many e-commerce businesses could benefit from having a presence on Pinterest, many don’t because they don’t have the time, have trouble getting started, or struggle to create engaging pins on a regular basis.
Luckily, there are many Pinterest tools that can help with all of this and improve the efficiency and effectiveness of your Pinterest marketing. Use the 10 apps and tools below to increase your sales on Pinterest.
Table of contents
- 1. Tailwind
- 2. Canva
- 3. Piktochart
- 4. Woobox’s Pinterest tab
- 5. Pingroupie
- 6. Product Pins
- 7. Zotabox’s social sharing buttons
- 8. Conversion Tracking by Pinocular (Shopify App)
- 9. IFTTT
- 10. Zapier
- Which Pinterest tools do you recommend?
- Pinterest Tools and Marketing – Frequently Asked Questions
1. Tailwind
Price : Starting at $14.99 per month billed annually
Tailwind is one of the best social media management tools and can save you a lot of time in social media marketing by scheduling your content in advance and publishing it automatically.
Tailwind is a great automation tool that works great as a Pinterest tool and offers a variety of features specifically tailored to Pinterest.
You can schedule individual Pins for specific time slots, malaysia email list or create queues of content that will automatically post in the next available time slot. It’s easy to see the entire content schedule at once and quickly drag and drop queued Pins to different time slots.
Tailwind gives you a few options for creating pins. You can:
- Create pins from scratch by uploading images
- Create a pin from an Instagram post
- Use theBrowser extension to save images and create pins from anywhere on the web, including your own Shopify store (This saves a huge amount of time and can help you make sure you don’t miss a product you should promote).
Tailwind also offers Pinterest analytics, explore tools to help you find and organize content which can be helpful when planning content. The dashboard doesn’t offer much more than Pinterest’s native analytics, but it’s handy to have all the information you need for content planning in one place.
Alternatively, you canCheck out Buffer if you’re looking for a tool that lets you schedule posts across multiple social media platforms, not just Pinterest and Instagram.
2. Canva
Price : Free, with paid plans starting at €12 per month (per user)
Pinterest is a visually oriented platform, contact lists and if the pin itself doesn’t look good, users are unlikely to read your description, let alone click through.
A good first impression is crucial on Pinterest, and Canva design software can help you streamline the creation of compelling visual content. Part of creating a high-performing pin is creating it at the ideal proportions.
Canva offersPinterest pin templates with multiple layouts to choose from so you can quickly create beautiful pins in the right size.
Each of these layouts is fully customizable. You can change the text, font, or background image, add graphics, or remove design elements. You can even simply create a new graphic from scratch and upload your own visual elements.
Even if you already have images that are perfectly cropped for Pinterest, Canva allows you to add a logo or text overlay to your images to ensure your brand or website is featured on your pins when they are repinned. Canva is very popular with marketers because it makes it easy to create high-quality designs that you can use on other social media platforms in addition to Pinterest. It really is one of the best photo editing tools on the market today.
The basic plan for Canva is free, with a variety of images and assets available for free and the option to purchase new ones for €1 each.
By upgrading to Canva Pro ($12 per month when billed annually), you get access to even more design assets and stock photos , which you can save so you can use them to quickly create your branding and designs.
3. Piktochart
Price : Free, with paid plans starting at $14 per month billed annually
If you’ve browsed Pinterest recently, you’ve probably seen at least a few infographics or infographic-style pins. Infographics can help diversify your own Pinterest content.
If you’ve browsed Pinterest recently, you’ve probably seen at least a few infographics or infographic-style pins. Infographics can help you diversify your own Pinterest content.
Piktochart works similarly to Canva, but the focus here is on infographics and charts. There are infographic templates to choose from that will get you started quickly and make it easy to create an engaging visual, even if you have no design experience.
The templates are all fully customizable. Piktochart recommends not changing the size of the text boxes as they are already designed for the ideal ratio. However, you can change everything about the infographic with just a few clicks, including setting new color schemes. Speed is of the essence here.
In theory, you can use Piktochart for free, but most businesses will benefit from upgrading to at least the Pro plan, which costs $14 per month when billed annually or $24.99 per month when billed monthly. This gives you access to HD image exports, watermark removal, and custom color schemes for your brand.
